1. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning C H A R A C T E R C O U N T S CHAPTER 10 Integrity— Doing What’s Right

2. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning Chapter 10 SLIDE 2 Integrity— Doing What’s Right What does the word integrity mean to you? The word is derived from a Latin word meaning “wholeness,” “completeness,” and “purity.”

3. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning Chapter 10 SLIDE 3 Integrity— Doing What’s Right Many companies include an interpretation of integrity in their code of conduct. “We always try to do the right thing.” —Procter & Gamble “To say what we mean, to deliver what we promise, to fulfill our commitments, and to stand for what is right.” —Lockheed Martin “We do the right thing without compromise. We avoid even the appearance of impropriety.” —Intel

4. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning Chapter 10 SLIDE 4 Integrity— Doing What’s Right Companies with integrity have an absolute commitment to do what is right in all business activities. Integrity is ultimately the most critical component to long-term business success. A business that fails to act with integrity will soon find it difficult to hire employees, deal with suppliers, and enjoy repeat customers.

5. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning Chapter 10 SLIDE 5 Integrity— Doing What’s Right The American Institute of Certified Public Accountants recognizes that integrity is critical for maintaining public confidence in its members’ professional services. “Integrity is an element of character fundamental to professional recognition. It is the quality from which the public trust derives and the benchmark against which a member must ultimately test all decisions.”

6. C ENTURY 21 A CCOUNTING © South-Western, Cengage Learning Chapter 10 SLIDE 6 Integrity— Doing What’s Right Instructions In private, write down five qualities that you believe people of high integrity possess. Using a typical grading schedule (A+, A, A–, etc.), identify how you believe your friends, teachers, and others would rate your integrity. Do you have integrity as defined by the three companies above?