1. Alexandra Shibina Moscow 2011

2. Plan Overview Background Products Ingredients Advertising Diagrams
Red Bull cartoons

3. Overview Red Bull Energy Drink: Increases performance
Increases concentration and reaction speed
Improves vigilance
Stimulates metabolism
Makes you feel more energetic
Gives wings
The most popular energy drink in the world
3 billion cans sold each year

4. Background 1987 - created by Dietrich Mateschitz
discovered Krating Daeng, thai energy drink
worked with TCBG Pharmaceutical to adapt Krating Daeng for the European market
product in a carbonated format
1989 – product in Hungary and Slovenia
entered the United States market
the Middle East

5. Products Red Bull Energy Drink
a functional beverage vitalizes body and mind
Red Bull Sugarfree
a beverage without sugar, with only 3 calories per 100 ml
Red Bull Energy Shot
fits easily in a pocket, handbag, jacket or glove box
Red Bull Cola
not an energy drink. It is a very special cola, the only cola that contains both coca leaf extract and kola nut

6. Ingredients Caffeine Taurine Glucuronolactone B-group vitamins
Sucrose & Glucose
Alpine Spring Water

7. Advertising distributed free cases of the drink to college students
sleek marketing targeted at young urban professionals through various sports and entertainment based advertising campaigns
“Red Bull Gives You Wings“
"No Red Bull, No Wings"
aggressive international marketing campaign

8. sponsored activities from extreme sports to art shows
hosts events like the "Red Bull Flugtag"
sponsors football teams in Austria, Germany, the United States and Brazil
has developed the MET (Mobile Energy Team)

9. Diagrams

10. Diagrams

11. Red Bull cartoons

12. Thank you for your attention