1. Partners for Effective Communication
Chapter 1
Partners for Effective Communication
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

2. Learning Objectives
Name the three partners in originating effective communication.
Identify the five elements of the communication cycle.
Name potential communication barriers and explain how barriers influence the communication cycle.
Name the three major components of the CBO approach.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

3. Section 1: The Communication Cycle
Communication, the exchange of information through speaking, signaling, or writing, involves the following elements:
Sender—the person who originates a message
Message—the information that is exchanged
Transmission—how the message is delivered
Receiver—the person to whom the message is sent
Feedback—the response from the receiver
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

4. A sender communicates effectively if…..
The receiver understands your message.
A favorable relationship is established between the receiver and sender.
The message encourages a desired response from the receiver.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

5. Communication Barriers
Communication barriers interfere with sending and receiving messages. Potential barriers include:
Different Backgrounds
Signaling
Communication Situation
Quality of Message Content
Writing Skills
Speaking Skills
Listening Skills
Reading Skills
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

6. Backgrounds of Sender and Receiver
Effective cross-cultural communication recognizes differences in:
Language
Values
Beliefs
Customs
Religion
Education
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

7. Signaling Tone of Voice Body Language Written Message Appearance
Facial Expressions
Gestures
Physical Movements
Written Message Appearance
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

8. Communication Situation
Analyze the communication situation to choose the most effective message form and transmission mode.
Message Form
Permanency Level
Message Difficulty
Type of Feedback Wanted
Feedback Needed When
Transmission Mode
Destinations
Privacy Level
Timeliness
Cost of Message
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

9. Quality of Message Content
Effective messages incorporate the Six Cs to help sender and receiver reach a mutual understanding.
Courtesy
Clarity
Conciseness
Concreteness
Correctness
Completeness
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

10. Develop Writing Skills
Start writing today.
Maintain a positive attitude.
Practice writing.
Decide why you are writing.
Write key ideas on paper.
Use your outline.
Use references to verify correctness.
Rewrite.
Seek critique.
Rewrite again.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

11. Develop Speaking Skills
Choose words that your audience will understand.
Pronounce words correctly and clearly.
Practice word emphasis, volume control, pitch, and voice intensity.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

12. Improve Active Listening Skills
Begin with an open mind.
Determine the speaker’s approach to the material.
Jot down key words when appropriate.
Concentrate.
Maintain eye contact with the speaker.
Withhold judgment until you have heard the entire message.
Provide feedback.
Analyze the message.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

13. Develop Productive Reading Skills
Scan the material.
Concentrate.
Take notes.
Review the material to make sure you understand.
Withhold judgment until you have read all the material.
Analyze the material.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©

14. Communication-by-Objectives (CBO):
Section 2: The Communication-By-Objectives Approach
Communication-by-Objectives (CBO):
a whole-into-parts process that enables you to develop effective, appropriate messages for any communication situation.
Plan a message.
Compose a draft.
Complete a message.
Effective Communication for Colleges, 11th ed., Brantley & Miller 2008©