1. L OUIS V UITTON

2. French luxury fashion and leather goods company Founded in 1854- one of the oldest fashion houses Known for bags and trunks Currently headed by Marc Jacobs Became one of the most counterfeited brands

3. B IOGRAPHY Born in 1821 in France Travelled to Paris on foot by the age of 14 At 16 became an apprentice for Merachal 1845 opened his first shop 1885 opened a store in London Died in 1892 His son Georgies followed his footsteps

4. M ERCHANDISE : Hand made luggage Clothes Accessories

5. H ISTORY 19 th century : trunks and luggage retailer 20 th century : expanded into fashion by making bags and purses with signature monogram In 1987 the Louis Vuitton merged with Moet Hennessey, a top spirits manufacturer, to form LVMH- massive luxury goods conglomerate (60 sub companies ) (Hennesy, Dior, Givenschy, Marc Jacobs, Fendi)

6. Working with Stephen Sprouse and creating graffiti bags A big hit multicolored monogram bags with Takashi Murakami

7. C OUNTERFEITING Only 1% authentic Monogram created to prevent it 18% of seized fakes in Europe are LV

8. A DVERTISING Until now magazine ads and billboards Recently made its first commercial ( translated into 13 languages) http://www.youtube.com/watch?v=fG79nd8ej94 August 2007 instead of supermodels used Mikhail Gorbachev for his campaign