1. FLORIDA STATE UNIVERSITY College of Communication & Information Marketing TSA Russ Hill & Marissa Monivis

2. FLORIDA STATE UNIVERSITY College of Communication & Information History of CCI Marketing STARS AITP WISE COG THT

3. FLORIDA STATE UNIVERSITY College of Communication & Information So… what are some marketing strategies?

4. FLORIDA STATE UNIVERSITY College of Communication & Information Online Website Social Media – Facebook, Twitter, Instagram, Vine, Vimeo/YouTube, Tumblr Online content: – Videos, pictures, inspirational quotes, follower features, holiday mentions Press Releases – Features and mentions on other blogs

5. FLORIDA STATE UNIVERSITY College of Communication & Information Events Competitions School board meetings Tabling at school, local community events, etc. College fairs Wear TSA uniforms to school, events, and other networking opportunities

6. FLORIDA STATE UNIVERSITY College of Communication & Information Networking Word of mouth Individual chapters working with one another / regional meetings Connect with parents and teachers – Partner with local companies around campus

7. FLORIDA STATE UNIVERSITY College of Communication & Information Marketing Local newspapers Community newsletters Local radio broadcasting School broadcasting Video production classes (some schools have this tech) Chalking sidewalks – Use premade stencils – (ask for permission)

8. FLORIDA STATE UNIVERSITY College of Communication & Information Past Marketing Examples

9. FLORIDA STATE UNIVERSITY College of Communication & Information More creative examples

10. FLORIDA STATE UNIVERSITY College of Communication & Information Questions? Tweet us: @rissamonivis @redbeardthescot @eranderee @StarsFSU @STARSCorps