1. Advertising and Marketing in the Food Industry Human Biology 11 Mr. McCallum December 10 th, 2013

2. Specific Curriculum Outcome (SCO)  “Examine the influence of food labels, marketing techniques, and advertising on consumers and public health.”

3. Recall  Truth and falsities in the food industry  “Healthy” – labels and claims  Marketing and advertising can be used to target specific people  H&S’s Health Check and PC’s Blue Menu  Portions on food labels – be careful  Becoming wise/critical consumers

4. Cereal: The Food That Makes Billions http://documentaryaddict.com/Cereals++T he+Foods+that+make+Billions-9648- documentary.html

5. Questions to Answer:  In your opinion, what was the single most important factor in the success of the cereal industry? Why?  The advertising and marketing of cereal has transformed our perception of breakfast and completely changed our lifestyle over the years. Can you think of another product in the food industry that has had a similar effect? How did it take hold? What advertising do you remember surrounding it?  What do you think is the key to effective advertising?