1. Office 365 Through Partner Marketing File Ilse Wathion Gunter Staes 04APR2011

2. | Copyright© 2010 Microsoft Corporation Content of this Online Meeting Become a launch Partner Launch Momentum Lead Generation Readiness Other Benefits

3. | Copyright© 2010 Microsoft Corporation Launch Momentum: to customers & press Press Outreach Beta Timeframe (Limited) GA Timeframe (Visibility for all ref cases incl partner visibility) Customer Outreach An exclusive C-level event on cloud computing. Business lunches with our partners. (See also Partner Gives & Gets) Dedicated briefings and workshops for specific customer groups. Cloud Power Campaign: above the line marketing campaign. Microsoft Demo-Days. (June 2011) Techdays (April 2011) Infosecurity (March 2011) Circle of insight CIO Advisory boards Social Media Follow us on twitter : @Office365, Visit our page on Facebook http://www.facebook.com/office365http://www.facebook.com/office365

4. | Copyright© 2010 Microsoft Corporation Marketing campaign: Elevate your Business - SMB Timing Start: from beta launch Registrations until 29 May Selection of 3 SMB’s: first week of June Voting period: 6 June – 12 June (tbc) Implementation: July/August For making this a success, we count on the support of our Cloud Essentials or Accelerate Partners. Partner criteria: Office 365 Launch Partners. Completed 2 BPOS implementations (Any size) Partner gets Logo mentioned on website Leads (registrations on contest). Only 1 company can win the prize, the rest of the registered companies will be distributed among participating partners. Written and video case for partner that does the implementation (value: 5000EUR). This testimonial will be further used in to- customer communications. Partner gives Communicate on action through communication on partner website and newsletter A free implementation of the services (maximum of 4 days, depending on work).

5. | Copyright© 2010 Microsoft Corporation Customer case As an official Office365 Launch Partner, we will sponsor one Microsoft- funded customer case study, being a written case study of an Office 365 beta adopter. Moreover for some of the best cases, Microsoft will co-fund a video case in order to drive visibility on your success. The case studies will be used in our press moments, on our public websites and other communication channels linked to the Office 365 launch. You will also be able to use the material in order to amplify the visibility and impact. Partner criteria: Office 365 Launch Partner Completed 2 BPOS implementations First 5 Approved Reference Cases only

6. | Copyright© 2010 Microsoft Corporation Office 365 Marketplace Value Proposition At Launch: online destination, based on the Pinpoint platform, for: 1.Office 365 customers to find high- quality partners/apps for Office 365  Partners/solutions approved by Microsoft  Customers Ratings & Reviews  Rich search/browse capabilities 2.Microsoft partners to publicize their products and services to customers  Customer leads  Promotion as ‘best partners’  Customer site analytics 3.Microsoft field to locate and promote local partners and solutions  Localized User experience  Sub ownership on partner nomination and approval, ‘featured partners’ Long-term: transactional marketplace enabling easy purchase & deploy of apps integrated with Office 365

7. | Copyright© 2010 Microsoft Corporation Marketplace Experience  Professional Services and Applications approved by Microsoft Business Groups/field  Browse by: Department, Business Need, Industry, ‘Works with’  Search with multiple filter options  Geo-location view of companies  Customer Ratings & Reviews  Cloud Accelerate badge, priority in search ranking  Site Analytics (# of clicks, popular search words, most viewed marketing collateral) in partner dashboard

8. | Copyright© 2010 Microsoft Corporation Become a Launch Partner Registration: Register yourself as a launch partner using the “Marketing Factory tool” before 20 th of April 2011. http://www.click2attend.be/microsoft/register4Office365.aspx http://www.click2attend.be/microsoft/register4Office365.aspx Partner criteria: All Launch Partners Should have planned an Office 365 Launch event Be at least a Cloud Essentials partner. http://www.microsoftcloudpartner.comhttp://www.microsoftcloudpartner.com Deploy an Office 365 Beta Account for every attendee at your Launch event Commit to Follow all Sales/Technical trainings in FY11Q4 Commit to Share your pipeline on a monthly basis including min. 2 Office 365 Beta opportunities with Microsoft Partner gets: Official Office 365 Launch partner Roll-up Microsoft Speaker at Launch event New World Of Work Event @ Microsoft Launch in the Box Material

9. | Copyright© 2010 Microsoft Corporation Become a Cloud Essentials partner 3 steps: Follow an online training Complete an assessment Sign an agreement Benefits: BPOS licenties for internal use (IUR) BPOS demo account (20 users) Other Cloud Essentials benefits: CRM Online (250 licenses), Windows Intune (10 devices), Windows Azure Marketplace participation: Pinpoint Sales & Marketing material Pre-sales and technical support Go to: https://www.microsoftcloudpartner.com/https://www.microsoftcloudpartner.com/

10. | Copyright© 2010 Microsoft Corporation Gives & gets Official Launch Partner + Completed 2 BPOS implementations Roll-Up5 First Approved Reference Cases Paid by Microsoft. New World of Work Event @ MicrosoftOffice 365 Business Lunch Launch in a BoxElevate your Business Campaign Office 365 Market place visibility Speaker for your launch event Official Launch Partner + Completed 2 BPOS implementations Participate in SYTYCD Register your advanced (eg. Business related workflow) Solution on the Office 365 Marketplace Follow Training (Sales/Technical) + be at least cloud essentials partner Profile your Basic Office 365 implementation solution in the Office 365 Marketplace Partner Launch event Share Opportunities Office 365 Partner Gets. Office 365 Partner Gives. Gets Gives

11. | Copyright© 2010 Microsoft Corporation Sales Training LevelDateTitelType 3004 May Sales@Night - What is new in Office 365. http://www.microsoft.com/belux/partner/ptf/invitation.aspx? id=1606 http://www.microsoft.com/belux/partner/ptf/invitation.aspx? id=1606 ILT 300NA Getting to Microsoft Office 365 (Online) https://training.partner.microsoft.com/learning/app/manage ment/LMS_ActDetails.aspx?UserMode=0&ActivityId=714487 https://training.partner.microsoft.com/learning/app/manage ment/LMS_ActDetails.aspx?UserMode=0&ActivityId=714487 Online 300NA How to Sell Enterprise Solutions Based on Office 365 for SI (Online). available in April. To be informed subscribe to http://ptf.comportal.be/rss.aspx?list=trainings&lang=nl&id= CLOUD http://ptf.comportal.be/rss.aspx?list=trainings&lang=nl&id= CLOUD Online 300NASelling Microsoft Dynamics CRM 2011 for Microsoft Office 365 Partners (Online). https://training.partner.microsoft.com/learning/app/manage ment/LMS_ActDetails.aspx?UserMode=0&ActivityId=724261 https://training.partner.microsoft.com/learning/app/manage ment/LMS_ActDetails.aspx?UserMode=0&ActivityId=724261 Online

12. | Copyright© 2010 Microsoft Corporation Technical training LevelDateTitelType 3004 May Technical update: Office 365 Real Life Scenarios. http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2094 http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2094 ILT 30020-22 June Advanced Training on Office 365. http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2092 http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2092 ILT 30011-13 JulyAdvanced Training on Office 365 http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2093 http://www.microsoft.com/belux/partner/ptf/invitation.aspx?id=2093 ILT

13. | Copyright© 2010 Microsoft Corporation So you think you can demo Date: 9 th of June 2010, starting around 13:00, with the first demo given at 13:30, closing drink at the end (expected around 17:00) Location: Microsoft Belgium, Corporate Village, Da Vincilaan 3, 1935 Zaventem (parking is under the building) Register at http://www.eventbrite.com/event/1218439385http://www.eventbrite.com/event/1218439385 Your demo will be recorded by an on-site AV-engineer All participants are invited to watch the demos of the other participants A separate meeting room is available to prepare your system(s) from the demonstration One wireless connection is available via the Microsoft wireless guest network. Important: th is is not an open wireless system; one logon will be foreseen per participant. If you need multiple logons/connections, please inform us as soon as possible

14. | Copyright© 2010 Microsoft Corporation Timeline ASAP : Complete your technical & Sales training (See p 12) Register for your Beta Account at http://www.office365.Com Before 20 April 2011 : Register as Office 365 Launch partner at http://www.click2attend.be/microsoft/register4Office365.aspx Register to be a cloud essentials partner 30 April 2011 : Make sure your Business lunch is scheduled Profile your Basic Office 365 implementation solution in the Office 365 Marketplace (see p 12) Make sure your "New World Of Work" Discovery session is booked 9 June 2011 : Participate in SYTYCD contest. (Register at http://www.eventbrite.com/event/1218439385 ) 30 June 2011 : Register your advanced Solution on the Office 365 Marketplace (See p 12)

15. | Copyright© 2010 Microsoft Corporation BPOS/Office 365 Support BPOS support: 0800 80 574 or via the websitevia the website For all kind of questions about BPOS & technical support Pre-sales support: +32 (2) 704 3259 of BENLTSA@Microsoft.comBENLTSA@Microsoft.com Technical guidance about features, product capabilites and integration of Microsoft solutions and assistance with troubleshooting in a testing or demo environment Support during a complex deal Your commitment: BPOS sales training & technical deep-dive training Contact Microsoft

16. | Copyright© 2010 Microsoft Corporation © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. 16