* * * Drive Traffic to Your Web Site * * * April 2003 Bridging the Gap To the Search Engines - Without Any Programming! A search spider’s best friend!

* * * Drive Traffic to Your Web Site * * * April 2003 Bridging the Gap To the Search Engines - Without Any Programming! A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 2 A Spider’s Best Friend! A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 11 nYour main goal: Drive more traffic to your Web site nThe main source of Web traffic: Web users find 80% of sites via search engines nDoes the ‘Hole’ in search engines hurt you? l Search engine spiders usually cannot find products in dynamic databases l Thus the ‘crown jewels’ of most dynamic Web sites are not in the search engines! nLinkDriver drives traffic directly to your company’s individual product pages nLinkDriver doesn’t ‘fool’ the search engines l Avoids practices frowned on by search engines l Helps them find your key dynamic pages How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 12 nBy driving links into the all-important search engines: l New links (to key elements in a dynamic site’s database) l Additional links (via doorway pages you create easily) l Simplified links (by shortening URLs dynamically) l Meaningful links (by sharpening page descriptions, tags) Accomplish all this without any programming! How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 13 nBy driving new links into the all-important search engines because: l The key elements of dynamic Web sites are buried in databases l Search engine spiders usually can’t find these pages l Thus key elements in dynamic Web sites are not in search engines l LinkDriver “bridges the gap” by helping spiders find these pages l Once you’ve taught LinkDriver how to find these key products, additional products added to the database are automatically linked How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 14 nBy driving additional links into the search engines: l The more search engine links to your pages, the better your chances of being found. l After creating new links to your key product pages, create additional links via new “doorway” pages -- without any programming. l Package and group your products in all the ways your customers may search for them. l Example: s A hotel chain first uses LinkDriver to create new links to each hotel property in the database of its site: http://www.hotelchain.com/FL/miami s Then the chain creates additional doorway pages to resonate with users seeking only hotels with meeting space, family plans, pets, etc. For example: http://www.hotelchain.com/FL/miami/meetings How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 15 nBy driving simplified links into the search engines: l Many links are very long and not “user friendly” l Create simplified links by shortening URLs l Create these simplified links dynamically (no programming or other changes required) l Easier for both computer and humans to read l People often look at a URL to see if it relates to the search they have performed – a simple obvious one will attract more clicks. l Example: s This is a typical URL leading to a hotel property contained in the site’s dynamic database (it contains a query string): http://www.hotelchain.com/res/search.asp?sIdt=propid&iid=123 s Then with LinkDriver, it could appear as: http://www.hotelchain.com/santabarbara How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 16 nBy driving meaningful links into the search engines: l Most search engines list only a page’s title and short description l Create meaningful links by focusing page descriptions, tags): s Before optimization with LinkDriver: Real Estate, ERA Real Estate - Properties for Sale Sorry, but you must have a frames-capable browser to view this site. We recommend you use Netscape Navigator or Internet Explorer. http://www.era.com Refreshed in past 48 hours Related Pages Real Estate, ERA Real Estate - Properties for SaleRelated Pages s After optimization with LinkDriver: Real Estate, ERA Real Estate - Properties for Sale ERA Real Estate - Answers to frequently asked questions about buying, selling, or... Virginia Wisconsin Wyoming Properties for Sale ERA Office Search ERA Agent Search Open Houses Austria Belgium... http://www.era.com Refreshed in past 24 hours Related Pages More pages from www.era.com Real Estate, ERA Real Estate - Properties for SaleRelated Pages More pages from www.era.com How LinkDriver Can Help You A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 17 nMajor real estate Web site: www.era.com nTraffic in the millions; 50,000 homes listed nBut had links only to top-level static pages nInstalled LinkDriver in early January 2003 nResults in 8 weeks: l Links to properties now in search engines l Traffic (in page views) has Tripled! LinkDriver Really WORKS! Case Study: LinkDriver resulted in triple the page views in just eight weeks! A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 18 LD lower-level optimization starts LinkDriver first turned on LinkDriver triples views in 8 weeks Case Study: LinkDriver resulted in triple the page views in just eight weeks! LinkDriver Really WORKS! A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 19 nLinkDriver license includes two software modules: n1. LinkDriver Web Daemon Module l Small, efficient program sits on the Web server l Tuned to your operating system/server program l Controlled by IT department or hosting company n2. LinkDriver Administrator Module l Windows program built for marketing staff to use l Can be run anywhere, re-run as often as desired l Automatically finds new products in the database l Includes options for paid inclusions, placements l 128-bit security limits access to Web daemon l Automatically checks for LinkDriver updates l Built-in online help, downloadable user manual How LinkDriver Works A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 20 nOwners or managers of dynamic Web sites l Use LinkDriver to drive traffic to your site l Ask your in-house IT staff to review LinkDriver l Ask your developer or host to install LinkDriver nDevelopers of dynamic Web sites l Recommend or re-sell LinkDriver to your clients l Charge clients to use LinkDriver on their sites l Make LinkDriver part of your basic services nAnyone who hosts dynamic Web sites l Recommend or re-sell LinkDriver to your clients l Charge clients to use LinkDriver on their sites l Make LinkDriver part of your basic services Who Should Buy LinkDriver? A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 21 nYes, LinkDriver was developed to optimize dynamic database sites for search engines: l Built to get products from the site’s database into the all-important search engines l Can drive multiple types of links into search engines l Additional products added to the site’s database are automatically linked by LinkDriver l Can be re-run as often as desired to “fine tune” links, doorways, descriptions, etc. nBut, LinkDriver also does much more for your entire Web site: l Create dynamic site map, updating automatically l Create URL shortcuts l Create search shortcuts l Redirect entire portions of your site l Helps bring pages into HTML compliance l All without programming! Just a Search Engine Optimizer? A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 22 nCreate dynamic site map, which updates automatically l Site maps are prized by Web users l Dynamic sites too complex, volatile for graphical site map l LinkDriver automatically creates site map including paths to products in database l Site map is updated automatically as products are added to the site’s database l All without programming! LinkDriver Does Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 23 nCreate URL shortcuts l Use LinkDriver to create a shortcut URL to any specific URL on your Web site -- static page, doorway page, dynamic page, etc. l Once a shortcut is linked in the search engines, use LinkDriver to change which page in your site that shortcut leads to l Example: s http://www.vitamins.com/DailySpecial s Run the LinkDriver Administrator Module each day to change your Web site so this shortcut leads to a different page containing a different daily special l All without programming! LinkDriver Does Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 24 nCreate search shortcuts l Create “one-to-many” shortcut URL in your site l Automatically populates search form elements and performs the search, using your site’s existing search forms l Example: s A typical full link in an auction site searching for “dolls”: http://www.auction.com/search/search.dll?cgiurl=http%3A%2F%2Fc gi.%2Fws%2F&MfcISAPICommand=GetResult&ht=1&from=R7&ebay tag1=ebayreg&query=doll&query2=doll&search_option=1&srchdesc =y&exclude=&category0=220&minPrice=&maxPrice=&tag1code=0& st=&SortProperty=MetaEndSort&pt=2 s Use LinkDriver to create a “favorites” shortcut for “doll” searches: n http://www.auction.com/favorites/dolls s And you automatically get limitless other “favorites” shortcuts, for example: n http://www.auction.com/favorites/matchbox n http://www.auction.com/favorites/cars n http://www.auction.com/favorites/any search term LinkDriver Does Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 25 nRedirect entire portions of your Web site l Allows you to make major organizational changes in your Web site more quickly and easily l Reorganize your Web site without losing links already in the search engines l Move entire sections (whole directories) of your Web site without having to re-program the pages LinkDriver Does Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 26 nHelps bring pages into HTML compliance l Compliance with basic HTML rules enhances search engine placement l LinkDriver automatically adds proper HTML document type, content location and cache information tags l All without programming! LinkDriver Does Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 27 nAnd, future updates to LinkDriver will help you by: l Keeping up with constantly changing search engine rules l Consolidating your Web site’s usage statistics by including pages on outside proxy servers in your own site’s usage logs l Making sure that search engine links all reflect your own site’s brand across multiple servers and domains l Additional search engine optimizations for sites with heavy graphic content l Accessibility and PDA optimization Updates Offer Much More A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

Bridging the Gap to the Search Engines -- Without any Programming! Page 28 nVisit the LinkDriver Web site at: l Send us an email for information at: s info@linkdriver.com l Visit our Web site (http://www.linkdriver.com)http://www.linkdriver.com) s Read all about LinkDriver s Purchase the product with your credit card s Download the software s Download complete documentation s Join discussion forms How to Get More Information A search spider’s best friend! Does search ‘Hole’ hurt you? Link directly to product pages Case study: It really works! How LinkDriver modules work Who should buy LinkDriver? Not just a search optimizer Updates offer much more Return to opening slide

* * * Drive Traffic to Your Web Site * * * April 2003 Bridging the Gap To the Search Engines - Without Any Programming! A search spider’s best friend!

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* * * Drive Traffic to Your Web Site * * * April 2003 Bridging the Gap To the Search Engines - Without Any Programming! A search spider’s best friend!

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Presentation on theme: "* * * Drive Traffic to Your Web Site * * * April 2003 Bridging the Gap To the Search Engines - Without Any Programming! A search spider’s best friend!"— Presentation transcript:

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