1. Global Entertainment & Tourism Meeting 9

2. Tourism Largest global employer Travel communicates cultures Host and guest issues Visitor communications about countries Travel media - TV and magazine tours Role of terrorism in tourism economy

3. Entertainment US music industry accounts for 50% of global sales - $8 billion annual revenues Film, TV shows and home video rentals to foreign markets doubled in 1990s Blockbuster Entertainment Corp, Tower Records in most countries Reader’s Digest in 19 languages Cosmopolitan has 36 foreign editions

4. Global TV Cost of producing sit coms high Audiences is fragmented Indigenous programs with US values US marketplace control Cooperative vs competitive strategy for US an other culture exporters

5. Global Music Industry Vivendi Universal Music Group (France) 59 countries Elton John, Cheryl Crow Sony (Japan) CBS Records, Colubia, Epic, Nashville Deline Dion, Ice Cube, Bob Dylan

6. Other music giants EMI Group (UK) Capitol, Virgin Records Beattles, Rolling Stones, Spice Girls Warner Music (US) Elektra, Atlantic, Reprise, Rhino labels Madonna, Eric Clapton Warner online music

7. Music giants BMG Entertainment (Germany) Arista, REC, Ariola Whitney Houston, Santana, Elvis, Sinatra Alliance with Napster

8. MTV 139 countries Global youth culture Locally produced programs Choose or Lose politics in US Colonialism marginalizes indigenous artists Major advertising vehicle for films & videos to teenage audience

9. Global Broadcasting Motivations for operating Enhance national prestige Promote national interests Attempt religious/political indoctrination Foster culture Sell advertising for multi-country products Sell access to pay TV broadcasts

10. Role of Radio BBC, VOA listenership among people who have few domestic options Audiences in isolated areas choose CNN Distrust of local media choose global radio Domestic AM FM listeners growing Potential for public diplomacy

11. Film Industry Major studio distribution Independent film festivals Golden Globe considerations US outlets for authoritarian-made films Technological advances Made for video only