2. Audiences are disenchanted with traditional media CMPA-conducted poll titled “Public’s Perceptions of the Media” So they get ACTIVE: They either create their own media or find niche media communities they trust.

3. The real power in media has always been in Trusted Access to Communities Today’s difference: Media power is in a greater number of hands and niches of content.

10. Content Partners Live and On-Demand Night Clubs American Dream Town Travel – Seven Stars Beatles Channel Comedy Channel College Channel Reid Stowe - Sea Voyager SeniorNet – Senior Market EMI Multi-Cultural Channel Yoga – Claire Diab/Deepak Chopra Art Smith – Food Channel Corporations Channel Philanthropy Channel Non Profits Channel Soap Channel National Arts Channel Single Channel – Club Getaway Soccer Channel Music Channel – Swing Weekly Specials : UN Peace Day, Water Day, Earth Day Katrina, Dance Parade, International Culture Parade, Teacher Awards, Handicapped Awards, 1000’s of events Good News Planet – Spanish, Chinese, Japanese, German, Russian…Afro-Centric, Native American Indian

14. Our Markets Advertisers who seek to: Build communities Increase penetration into niche communities Nurture their communities of loyal patrons and customers

15. Strategy Control media outlets Focus on Branded Content Bring in connections with the highest-level decision-makers (i.e. Good News Broadcast) Offer capabilities in bricks and mortar and virtual world promotion Provide cost-effective roll out plans Describe sources of revenue that outpace costs of delivery Retain performance rights Sustain barriers to exit through channel control, search control and rights control

16. “ The Awards Committee recognized that Paul Sladkus has been taking on a very powerful, formidable industry on a global scale. In this regard, he is leveraging his vast media and communications expertise and credibility to create a paradigm shift in media communications and help make the World a better place for all. ” Steven Piersanti, President and Publisher Berrett-Koehler Publishers