1. Fresh Food Fair Home Delivery Service Fresh from Us to You Fresh from Us to You

2. Contents Our Target Area Our Target Area The Need is Obvious The Need is Obvious What Are the Benefits? What Are the Benefits? A Cost/Benefit Analysis A Cost/Benefit Analysis Conclusion Conclusion

3. Our Target Area Young families Young families Middle to high income Middle to high income Long distance between markets Long distance between markets Families always too busy Families always too busy

4. What Customers Want Convenience Convenience Quality Quality Time-savings Time-savings

5. What Are the Benefits? Reach customers where they live Reach customers where they live Create new profit center Create new profit center Opens market for new products Opens market for new products Generates good will Generates good will

6. A Cost/Benefit Analysis Costs are immediate and easy to gauge Costs are immediate and easy to gauge Benefits are more difficult to measure Benefits are more difficult to measure Studies show long-term benefits are invaluable Studies show long-term benefits are invaluable

7. Monthly Expenses

8. Conclusion There is a market for this service There is a market for this service It creates a new profit center It creates a new profit center It generates good-will It generates good-will