2. 1 Goals using SAS As a financial service provider, we do: Banking: subtract / add amounts by accounts Insurance: getting paid for insurance policy’s And this is too difficult : Credit risk analysis Profit/loss calculations and forecasting Fraud detection for any operational type Operational Risk management Effective Customer Intelligence Cost Based management Etc. ( We don’t do this…. ), Agree? …. -

3. SAS

4. Chapter 11 We have a target mismatch. Please reload restart try again

5. 4 Goals using SAS - STANDARD REPORTS Answer the questions: What happened? When did it happen? AD HOC REPORTS Answer the questions: How many? How often? Where? QUERY DRILLDOWN (OR OLAP) Answer the questions: Where exactly is the problem? How do I find the answers? 1 2 3 ALERTS Answer the questions: When should I react? What actions are needed now? 4

6. 5 Goals using SAS - 5 7 8 STATISTICAL ANALYSIS Answer the questions: Why is it happening? What opportunities am I missing? FORECASTING Answer the questions: What if these trends continue? How much is needed? When will it be needed? PREDICTIVE MODELING Answer the questions: What will happen next? How will it affect my business? OPTIMIZATION Answer the questions: How do we do things better? What is the best decision for a complex problem? 6

7. 6 Goals using SAS We Do: Credit risk analysis Profit/loss calculations and forecasting Fraud detection for any operational type Operational Risk management Effective Customer Intelligence Cost Based management Etc. How? …. SAS tooling is used. (with other tooling's)

8. 7 Ready to present immediately to ….. - Dashboard Give a manager: Measures of performance Some explanation how it works Make a nice design Not to much information

9. 8 Ready to present immediately to ….. - Dashboard Give a manager: Measures of performance Some explanation how it works Make a nice design Not to much information Monthly Marketing Monthly Sales By Region

10. 9 Ready to present immediately to ….. - Boardroom --------- Warroom Always be Informed