1. CREATING WINNING APPS

2. WHAT MAKES A WINNING APP Build Something Unique: Look for opportunity for new app based on hobbies/interests, career expertise, daily activities, games.... - Creating an app that solves a problem for customer - Provide useful information to customer - Improve upon existing apps When you conduct search of the type of app you want to create, look closely at the category and the subcategories of the apps already out there

3. DELIVER NEW FEATURES Winning apps require frequent updates Each time you update app, it goes through App Store approval process Updates increase sales... Developers use frequent updates to keep customers coming back and to attract new customers You can use customer recommendations to make updates--and then promote that you did! Bugs should be fixed immediately--don't wait for update process....

4. TIE APP INTO TRENDS AND NEWS Green Trends - making a difference in the world Health & Fitness - eating healthy and working out, medical field.... Fashion Home Decor Travel TREND IDEAS

5. TIE APP TO WIDER SOLUTIONS Tie your app to other apps - Facebook - Twitter - LinkedIn...... Find ways to add value to other apps