1. Safe secure and responsible INSTITUTE OF MANAGEMENT IN GOVERNMENT

2.  Fleet of taxi cabs owned and operated by women for transporting women commuters exclusively  Unique PPP model launched in 19 th November 2013.  Initiated by Gender Park in association with Dept of Social Justice  Low interest loan from Kerala State Women’s Development Corporation Ltd.  Beneficiaries identified by Gender park INSTITUTE OF MANAGEMENT IN GOVERNMENT

3. PARTNERS (Powered by Maruti Suzuki mobD(Medical and Rain Concert Technologies)  Maruti -the official supplier of the customised pink and white cab- provides driving and soft skill/etiquette training, arrange health insurance and self defence training  Enhanced security advantage through GPS system tracking movement of vehicle for friends and guardians  Cabs fitted with best available tech for personal,emergency alerts  Fleet operations and marketing by RC Tech with a 24 hour call centre/online/whatsapp application INSTITUTE OF MANAGEMENT IN GOVERNMENT

4.  Growing violence and atrocities against women commuters  Scope for promoting entrepreneurship and self employment to the economically backward classes by facilitating finance  India’s 1st such venture on the lines of uber cab INSTITUTE OF MANAGEMENT IN GOVERNMENT

5.  Safety and Security : To ensure unique, unconventional, safer journey for women commuters thru tie ups with Police control room, ambulance, fire  Self Employment To provide opportunity to many aspiring women to independently earn a living with pride.  Initiated Taxi pooling idea for corporates/ office/various purposes INSTITUTE OF MANAGEMENT IN GOVERNMENT

6.  Operated by trained women drivers who are capable of providing service efficiently in the age group of 18 to 40 years  24*7 ON CALL CAB SYSTEM  GPS to track and monitor the operations of the cab.  Fleet system to enable the traveller to book the cab via an online system or a mobile on a 24*7 basis.  Unique identification code along with a 24*7 women taxi service number.  Pick up and Drop down facility .Payment feasibility via credit/debit card and cash. INSTITUTE OF MANAGEMENT IN GOVERNMENT

7. SWOT ANALYSIS STRENGTHS Women empowerment Safety and security for women commuters Employment Opportunities Unconventional Revenue Easy accessibility24x7 Pride among owners Transparency Public acceptability Revenue of approx 20000pm(after EMI) No investment for Govt WEAKNESS Chance of over dependence on Govt. Depreciation in asset Rs 13 per KM OPPORTUNITIES Greater advantage for cab owners &commuters during events,(IFFK) ceremonies, festival seasons) official transport partner for Govt functions. Scope of maximising revenue through ads, in car LCD systems THREATS Emergence of low cost cab services like uber taxi,Lyft, Curb, Side car. Being owned by women and fleet operated by pvt IT firm, there exists a possibility of exploitation. Vulnerable to restrictions that might arise from new legislation, Resistance from taxi unions/service providers INSTITUTE OF MANAGEMENT IN GOVERNMENT

8.  Is now 25 strong in Trivandrum  Launched in Kochi with 15 cabs  Launched in Calicut with 5 cabs  Model launched in Hyderabad  Has completed 2OO,OOO+ kilometres, 14000+ trips, 20OO+ night trips, in Trivandrum  Has a total customer base of 7000+ and out of which having 3500 repeat customers who have been promised given safe and secure technology enabled travel.  GP trying for more tieups in Kochi

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