1. Consumer Behaviour and the British Food Market Henry Matthews. Writtle College. England

2. Writtle College Brick House Farm Essex UK

3. Consumer Behaviour and the British Food Market The British consumer Consumer behaviour and the market Supermarkets Challenges and concerns

4. UK Population ONS 2004 UK Socio-Demographics

5. Population

6. UK Population by Age UK Socio-Demographics In next 25 years those over 65 will be more than 20% of the population Average age 38 in 2003. 43 in 2031

7. People change the place where they live, cities losing population to the surrounding rural areas and towns. UK Net Migration UK Socio-Demographics

8. The numbers and social profile of people varies for each region, allowing potential for targeting specific consumer segments. UK Socio-demographic Groups UK Socio-Demographics

9. Changes in Family Type UK Households Marriage is less popular Fewer children who tend to be born later More people living alone Increase in single parent families

10. The working population has increased by nearly 4 million in the last 15 years. This has resulted in more money being available to spend in the market UK Employment Changing Working Population

11. The majority of the increase in the working population is made up by women. Women’s Role in Employment ONS 2003 UK Employment

12. Comparisons of Hours Worked UK Employment

13. Over 2.5 million people have arrived in the UK since 2000 There are around 2 million Asian and 1 million Black people living in the UK UK Immigration & Ethnicity