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Supermarkets in the UK. Big Four Other Players Grocery Market Shares of Major Multiples 2001-2005 Source: TNS, 2005.

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Presentation on theme: "Supermarkets in the UK. Big Four Other Players Grocery Market Shares of Major Multiples 2001-2005 Source: TNS, 2005."— Presentation transcript:

1 Supermarkets in the UK

2 Big Four

3 Other Players

4 Grocery Market Shares of Major Multiples Source: TNS, 2005

5

6

7 Acessibility to Supermarkets, 2000, 2004 Source: Countryside Agency, 2001 > 4 km from a supermarket All Rural Households : 21,  22% East of England: 29% - lowest Essex 67% no general store and 63% no pub

8 Why has Tesco been so successful? Changing strategy from ‘Pile it high, sell it cheap’ to adapting to more sophisticated needs of customer New initiatives; healthy eating New store concepts; Metro, Express, Extra Loyalty card Expansion of non food products and services Segmenting the market Internet Overseas expansion

9 Segmenting the Market Premium Own Brand Value

10 Perceptual Map. UK Supermarkets Price Quality

11 Perceptual Map. UK Supermarkets Range Quality

12

13 % to the UK Farmer Last 15 years - farmer’s share of food £  25%

14 Who gains most from cheap, globally sourced food in UK multiples? producers consumers supermarkets Exploitation is the Price of Cheaper Food (Oxfam, 2004) Global retailers, including British supermarkets are, systematically inflicting poor working conditions on millions of women workers to conduct price wars and feed ever-rising consumer expectations of cheap produce

15 Exporting apples from South Africa to UK supermarkets Oxfam, 2005

16 English Apple Consumers Section 2

17 Who buys pre-packed and loose English apples, by simple lifestyle, 12 weeks from August 31 st to November 20 th, 2005? This shows how the volume of loose and pre-packed English apple sales varies between simple lifestyle segments The data is presented in index form, with the average volume of supermarket purchases equal to 100. Thus, segments that over-index are more likely to buy English apples and segments that under-index are less likely to do so (Source: dunnhumby Academy 2005)

18 Who buys English Cox’s apples, by family lifestage, 12 weeks from August 29 th to November 20 th, 2005 This chart shows how the volume of English Cox’s apple sales varies between segments according to their family lifestage (100 = average supermarket shopper) (Source: dunnhumby Academy 2005)

19 Who buys English Cox’s apples, by detailed lifestyle, 12 weeks from August 29 th to November 20 th, 2005? This shows how the volume of English Cox’s apple sales varies between detailed lifestyle segments (100 = average supermarket shopper) (Source: dunnhumby Academy 2005)

20 Who buys English Cox’s apples, by region, 12 weeks from August 29 th to November 20 th, 2005? This chart shows how the volume of English Cox’s apple sales varies between regions (100 = average supermarket shopper) (Source: dunnhumby Academy 2005)

21 Market Share of top four Supermarkets Tesco Sainsbury Asda Safeway Morrison


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