1. www.acc10.cat Clusters 2.0. How to think positive and think big in a crisis period? Delhi, 3rd December 2010

2. www.acc10.cat Clusters 2.0. Critical Mass Furniture Microcluster Lighting Material Microcluster Taps Microcluster Fireplaces Microcluster Habitat Cluster Furniture Microcluster Domotics Microcluster

3. www.acc10.cat Clusters 2.0. Extended Catalonia Source:Bob Breault

4. www.acc10.cat Corporate Enterpreneurship Interclusters “Asleep” projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people Clusters 2.0. Cross-sectorial

5. www.acc10.cat Search for the salmons

6. www.acc10.cat Personal commitment with innovation Breaking the conventional wisdom Vision Business ambition Cooperative, being accountable to the others THEY THINK BIG, THEY THINK POSITIVE Who are the salmons?

7. www.acc10.cat CORPORATE ENTERPRENEURSHIP INTERCLUSTERS “Asleep” projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people

8. www.acc10.cat Barcelona Concept Store

9. www.acc10.cat SHOPPING EXPERIENCE: Entering a special space Move around the shop as if it was a trip with different stops Five senses interaction Be surprised

10. www.acc10.cat 2,8 million euros to set up the Barcelona concept store (off and on-line) In a second round possible international franchises:San Francisco, Berlin, Istanbul, Rio de Janeiro, Shanghai,Tokyo... Barcelona Concept Store

11. www.acc10.cat CORPORATE ENTERPRENEURSHIP INTERCLUSTERS “Asleep” Projects New Projects DIVERSITY:fashion textiles, medical devices, food, furniture, cosmetics, water treatment.... LEADERSHIP:key people

12. www.acc10.cat Europe is expected to be the continent with the highest percentage of Seniors. *Font: Euroestat 2010. New Horizons

13. www.acc10.cat Seniors:an interesting market New Horizons

14. www.acc10.cat New company focused on SENIOR-CENTERED design to provide “cool” products and services Although 64% of seniors define themselves as young people, most products are oriented to “elderly people” New Horizons

15. www.acc10.cat 15 Evaluation criteria for projects CORPORATE ENTERPRENEURSHIP INTERCLUSTERS ONLY PROJECTS WITH LEADERSHIP, ONLY BIG PROJECTS

16. www.acc10.cat CORPORATE ENTERPRENEURSHIP INTERCLUSTERS Clusters: facilitating innovation in business models Project 1 Project N Source:Henry Chesbrough

17. www.acc10.cat CLUSTERS:AN INSTRUMENT FOR HOPE

18. ACC1Ó A BARCELONA Passeig de Gràcia, 129 08008 Barcelona Servei d’orientació a l’empresa 902 62 77 88 info@acc10.cat ACC1Ó A CATALUNYA Comarques Centrals Tel. 938 777 379 bages@acc10.cat Girona Tel. 972 940 120 girona@acc10.cat Lleida Tel. 973 728 000 lleida@acc10.cat Tarragona Tel. 977 251 717 tarragona@acc10.cat Terres de l’Ebre Tel. 977 449 333 terresebre@acc10.cat www.acc10.cat Joan Martí Estévez Manager of Cluster Development jomarti@acc10.cat jomarti@acc10.cat DHANYAVAAD!!