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Clusters in Catalonia 18th November 2013. CLUSTERS IN THE WORLD 2001199719921980 Regions and countries with initiatives based on cluster development +

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Presentation on theme: "Clusters in Catalonia 18th November 2013. CLUSTERS IN THE WORLD 2001199719921980 Regions and countries with initiatives based on cluster development +"— Presentation transcript:

1 Clusters in Catalonia 18th November 2013

2 CLUSTERS IN THE WORLD 2001199719921980 Regions and countries with initiatives based on cluster development + - Emilia-Romagna Toscana.... Basque Country Scotland Arizona Catalonia Massachusetts New Zealand Costa Rica California.... Sweden Turkey Lithuania Austria Jordanian México South Africa.... France Estonia Denmark Slovenia UK Minas Gerais... 19902003 Aprox. More than 3.000 initiatives in different countries and regions (*) 2005 Pakistan Kazakhstan Poland …. 2011 (*) Estimation from TCI,European Cluster Observatory 2011 Clusters: a global phenomena

3 There are no good or bad sectors There are winning strategies and obsolete strategies in all sectors Lessons learned

4 4 COMPETITIVENESS CLUSTER WINNING STRATEGIES WINNING STRATEGIES Segment by business and not by statistical codes Success or future strategies in this business BUSINESS Last target Tool: place to discuss group strategy and implement actions according to the strategy Why clusters?

5 Business Cooperation Competitiveness + + _ _ Obsolete collective strategy. Collective winning strategy. Obsolete individual strategy. Individual winning strategy. Cluster Objective

6 New business segmentation Gourmet food Cluster

7 FOOD (Ordesa, Nestlé, Nafree, Haribo…) FURNITURE (Pipoo, Baby Cinque, Asdara…) SERVICES – EDUCATION (Invenio, Hamelin, Kids&Us…) PRINTING (Edebé, Planeta infantil, La Magrana, Casals, Barcanova…) Schoolarship (Jovi, Alpino-Dacs, Busquets, Factis, Manley…) ENTERTAINMENT (Falgas, Egar Baby, Planeta Magic, Aventura Park…) URBAN FURNITURE (Mein, Fund. Dúctil Benito Gubern Casas…) TOYS Educa Borrás, Diset, IMC Toys, Ninco…) MEDIA (Imira Ent.,Neptuno) KIDS CLUSTER PERSONAL CARE - COSMETICS (Arbora&Ausonia, Nenuco, Interparfum, Air-val…) FASHION & COMPLEMENTS ( Canada House,, Schuss, Gama Textil…) CHILDCARE (Jané, Play, Dorel Hisp…) New business segmentation

8 Strategic Change Process Month 0Month 4 Competitive analysis Strategic Analysis Definition main characteristics of the sector Strategic analysis (competitive strengths) Environment analysis Business tendencies at global level Suggested actions for companies Suggested actions for Government Cluster monitoring Public presentation Action plan Companies Strategic change Technological change Executive training Internationalization Benchmarking Strategic Dive Tailored actions Cluster Methodology Month 16 1 Understanding the business 2 Changing the strategy in the right direction Set up cluster association 3 Stablishing governance Hiring Cluster manager 4 Guarantying sustainability Governance Month 20

9 Search for the salmons

10 Personal commitment with innovation Break the conventional wisdom Vision of the future Business Ambition Roots Resilience (They try harder!!) Leadership: key people FIRST PEOPLE, THEN STRATEGY FIRST PEOPLE, THEN STRATEGY

11 The salmons are the engine of the cluster.

12 High impact Long term Short term Low impact Transformational projects Facilitation activities Strategic change process

13 MONEY FOR COFFEE

14 3. Working with small groups with leaders sharing the same vision But, how do we cooperate? 1. Creating Trust 2. Developing transformational projects based on the strategic challenges 4. Searching for your own profitability but also sweating the t-shirt for the others Cooperation is a muscle which develops exercising

15 Joint distribution Transformational Projects

16 Sophisticating the demand: Lighting Academy

17 SHORT TERM LONG TERM PRIVATE LEADERSHIP IS ESSENTIAL HIGH PRIORITY LOW PRIORITY Sourcing in China Marketing China Support to companies strategic change Tablets Promotion Connect Support to tax reliefs EU Brand LEGO Logistics in Morocco Promotion of retail Research in ICT manufacturing centers OUTLET Training Brand marketing Simulation tools New products T.I No projects without private leadership

18 PROJECT HEALTH AND SPORTS The future will be hybrid Intercluster projects

19 Kids cluster Sports cluster Medical devices cluster Acuaculture cluster Childrens health The future will be hybrid Intercluster projects

20 The salmons are the engine of the cluster, projects are the gasoline.

21 Catalonia: A Holistic Cluster Ecosystem 1.000 active companies in 24 clusters Pro-clusters Government since 1993 Business Schools (IESE,ESADE) training Cluster Professionals TCI Headquarters Some world-leading Cluster Consultants

22

23 @ACCIO Moltes gràcies!!! Joan Martí Estévez Manager of Cluster Development jomarti@gencat.cat


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