1. Explanation of Assessment Task 2 Cert IV in Business BSBRES401A : Analyse and present research information

2. You need to: Conduct a market and online research to identify consumer profile and market trends for a new product launch. Your business contact from another country wants to create a new product in Australia, and has asked you to do some market research for her, and give her some recommendations on what new products she should create based on the current market trends and for which group of customers. You must : Develop a report to show her Develop a survey and give it out to 20 people and analyse the data in your report Present your report to class (10 minutes)

3. Trainer’s Advice Use the Ben & Jerry’s Market Proposal you see in the blog, as a sample and guideline for your Part A and B of Assessment Task 2. Use the Market Research Sample Questionnaire (PDF) in your blog as a guide to create your questionnaires. The following slides should give you an idea of what Assessment Task 2 expects from you. I have provided sample answers based on the Ben & Jerry proposal in your blog.

4. Part A : Plan and Prepare Your Research This is an example of what you can write under: Conceive/provide a business profile See page 2 of the Ben & Jerry market research proposal in your blog Write about 1 page for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

5. Part A : Plan and Prepare Your Research This is an example of what you can write under: Write a brief product profile (e.g. product characteristics, features, pricing and other relevant information) See page 3 - 8 of the Ben & Jerry market research proposal in your blog Write about 1 - 2 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

6. Part A : Plan and Prepare Your Research This is an example of what you can write under: Develop your research objectives See page 11 of the Ben & Jerry market research proposal in your blog (Research Objectives) Write about 1 page for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

7. Part A : Plan and Prepare Your Research This is an example of what you can write under: Develop your central research questions/enquiries See page 10 - 11 of the Ben & Jerry market research proposal in your blog (Problem Statement as a Question, Marketing Research Problem) Write about 1 - 2 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

8. Part A : Plan and Prepare Your Research This is an example of what you can write under: Identify the type of data you need to collect Determine the data sources and methods to collect the data See page 11 - 12 of the Ben & Jerry market research proposal in your blog Write about 1 - 2 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

9. Part A : Plan and Prepare Your Research This is an example of what you can write under: Consider ethical and legal requirements in information collection, use and disclosure Use Google to help you here, but here are some examples: http://www.syssec-project.eu/m/page-media/23/bic2011-09-westby.pdf http://ukdataservice.ac.uk/media/440278/ethciallegal_overview.pdf http://www.ands.org.au/guides/ethics-working-level.html Write about 1 – 2 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

10. Part A : Plan and Prepare Your Research This is an example of what you can write under: Devise an online research strategy (for researching existing information) with key search words and strings  [This means, what keywords did you use to search the internet to prepare your market plan] Use the “Sample Online Research Strategy Worksheet.pdf” in your blog as a guide Write about 1 – 2 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

11. Part B : Undertake Research and Analyse Outcomes Here, prepare your questionnaire, send it out to 20 people, collect the responses and analyse them Use “Market Research - Sample Questionnaire.pdf” in your blog to help you create the questionnaire See 13 from Ben & Jerry’s Market Research to help you with the analysis Write about 2 – 3 pages for this Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf

12. Part C : Present your work in class Create a PPT about what you have found through your research and present it in class Source : http://yudhaccess.50webs.com/Global%20Pdf%20Year%202/Ben%20&%20Jerry%20Market%20Reserach%20Proposal.pdf