1. Future-Proofing Your SEO: 2012 Edition Dr. Peter J. Meyers | User Effect Chat with webinar attendees: http://bit.ly/seomozchat Technical problems or feedback: Please email team@seomoz.org

2. SEO should look like this…

3. Proactive SEO …Not like this.

4. I. Year in Review

5. Jan/Feb – High Profile Penalties JC Penney hit for link farms (http://nyti.ms/fbisVa), Overstock for paid linkshttp://nyti.ms/fbisVa

6. SEO should look like this… Mmmm… Rankings taste like despair!

7. Feb 23 – The Panda Update Panda 1.0 impacted an estimated 12% of queries 02/23 – Panda 1.0 04/11 – Panda 2.0 05/09 – Panda 2.1 06/21 – Panda 2.2 07/23 – Panda 2.3 08/12 – Panda 2.4 09/28 – Panda 2.5 10/03 – Panda Flux 10/13 – Panda Flux 11/18 – Panda Flux

8. June 2 – Schema.org Schema.orgSchema.org launched cooperatively by Google, Bing and Yahoo

9. June 21 – Google+ Launches Preceded by March 30 th launch of +1 button

10. Oct 28 – Query Encryption Impact on data seems to be increasing (http://mz.cm/v5NnoM)http://mz.cm/v5NnoM

11. Nov 3 – Freshness Update Google claimed 35% of queries impacted!

12. II. Proactive SEO

13. “13,311 precision evaluations…” “…resulted in 516 changes”

14. “Why Do They Outrank Me?” Maybe you’re asking the wrong question…

15. “Why Do I Deserve to Rank?” You can’t control Google or your competitors.

16. Links

17. On-page Social Users Content

18. Follow the money…

19. III. Looking Ahead

20. Consolidate Pages More indexed pages is NOT always better. True Duplicates Duplicate Paths Search Sorts Product Options Geo Keywords Syndicated Content Search Pagination“Thin” Content

21. Consolidate Domains Google’s not that dumb. BuyCheapJunk.com BuyJunkNow.com MyCheapCrap.com FindJunk.com ILoveJunk.net TheBestJunk.com CheapJunk.orgJunkityJunkJunk.co

22. Create Unique Value What is your Search Value Proposition (SVP)?

23. Buy Content, Not Links My rule of thumb: 20 hours for a great piece of content. $1000 = 100 hours = 200 [crap] links *Lifetime traffic (published Feb 2009) *Traffic for 2011 only (no updates)

24. Diversify, Diversify, Diversify Diversify your link-building tactics, sources, and anchor text.

25. Proactive SEO The Reverse Sandbox

26. Build Your Social Authority Tweets, Likes and +1s will have PR (PersonRank).

27. Mind Your Bouncing Bing is already factoring in user signals (http://binged.it/rqsZEO).http://binged.it/rqsZEO Bounce Rate“Dwell Time” Click-Through Rate

28. Speed It Up

29. Long Live the 10-result SERP Local, Maps, Images, News, Thumbnails, Real-time, Site-links…

30. Scheming With Schemas See what’s working in your niche (http://mz.cm/spjXiV).http://mz.cm/spjXiV

31. Q&A Time! @dr_pete www.seomoz.org/blog peter@usereffect.com

32. www.seomoz.org/freetrial