1. Bell Activity Find companies that use following corporate colours… Colour Set 1 Colour Set 2 Colour Set 3 Colour Set 4

2. Learning Intention What is corporate identity and why is it so important?

3. Success Criteria Know features of effective corporate identity Be able to create documents using corporate identity and corporate colours Understand the importance of using effective corporate identity

4. Corporate Identity Corporate identity is the practice of branding all output from a business with the same style, this could be the website, logo on transport, posters, leaflets and letterheads amongst others. Corporate identity is a way of building brand awareness and make sure that when consumers see certain colours or styles they think of your product. At its basic level it is form psychology where the colours and styles give off a set of ideals about that company and its products.

5. Unit Introduction Take a look at the Outcome Task sheet What work do you need to complete for this unit?

6. What makes a good logo?

7. Logo Design Task Load up Adobe Illustrator Use the web links to help you create a logo for ICTraining

8. What makes a good Letterhead? Logo Company name and address Contact name Phone numbers Fax numbers E-mail address Slogan

9. Letterhead Task Using Microsoft Word and Adobe Illustrator, create a letterhead for ICTraining that follows your corporate image

10. Justification Task Justify your choice of colours, fonts and design elements. You should mention… What you have been asked to do How you made it Audience Reasons for any imagery How colours/styles relate to the business Other elements you could have chosen but rejected Key features i.e. simplicity, few colours etc.

11. Referencing In the text There are fears that the countryside will be damaged as The Conservatives relax planning laws (author, date). In the reference list Author (date) Page Title [Internet] Web Page Title. Available From: [Accessed Date]

12. Referencing In the text There are fears that the countryside will be damaged as The Conservatives relax planning laws (Doward, 2011). In the reference list Doward, J. (2011) Apathy over planning law changes could put countryside in danger [Internet] The Guardian. Available From: [Accessed 11 September 2011]

13. Corporate Identity Task Under your justification of your corporate identity, write a brief report on the importance of corporate identity. You should mention… What the identity says about the business Building a brand Customer loyalty Psychological effects on consumers Make sure you reference any sources used

14. Extension Look at the Video Guide sheet for information on the video you will be creating Start gathering some information for your video

15. Home Learning Make sure the following are complete for next lesson… Logo Letterhead Justification of styles Explanation of importance of corporate identity

16. Plenary Load up the Logo Quiz link How many can you get?