1. Lesson Objectives To identify key features of a good logo Create a logo using vector graphics and WordArt Use software to ungroup and regroup graphics and text to produce a logo To apply teachers criteria to evaluate my own work To identify corporate features and images used Learning Outcomes Identify features ( design conventions) of a good logo Create a suitable logo containing vector graphics and WordArt Using teacher’s criteria to evaluate own logo Identify two corporate features from a selection of leaflets Identify reasons for the images used

2. Starter (10 Mins) Spend 5 minutes looking at the logos you have chosen for your homework Select the 2 you like the most and the 2 you like the least. Also think of reasons for you choices

3. Why are Logos Used? logos are often created to communicate an instantly- recognisable image. Some logos, such as the Nike tick, are very simple and contain no words or letters. Others, such as the M in McDonald’s, use words or letters.

4. How effective are these logos????

5. Task – Creating a Logo Vector Based Images – You can make them bigger and they will not loose quality Vector or Bitmap

6. Subject Logo (30 Mins) Think back to the subject you based your newsletter design on last lesson You will now create a logo for your chosen subject. This will be created in CoralDraw Demonstration

7. Remember Your logo must: –Be memorable –Look good in a variety of colours –Be clearly identifiable –Reflect your chosen subject

8. Plenary: Evaluating Logos Look at the logo you have produced Display logos on board Assess the example logo –Which subject is it based on? –Good points? –Possible improvements?

9. Homework Collect four or five leaflets that have images on them. These leaflets may have been posted through their door (for example, what’s on, pizza restaurant, supermarket, home shopping) or collected from shops or businesses. For each leaflet they should write down why they think the images have been chosen. For example: to illustrate or advertise a product – a picture of a pizza; to explain – a map or instructions; to add visual interest – photographs of rooms or scenes or goods for sale. For each of their samples they should write down what they think are the three most important pieces of information on the leaflet.