1. Where is the Centre of Hua Hin’s CBD?
Aim
The aim of this study is to locate the centre of Hua Hin’s Central Business District (CBD).
In order to do this we need to know and understand the characteristics of a typical CBD.

2. Characteristics of CBD

3. Characteristics of a CBD

4. Map of the town centre

5. Some Possible Sites

6. Hypothesis to be tested
What statement can you test to help you achieve your aim?

7. Methodology
In order to test your hypothesis you will need to obtain certain fieldwork data. You will be split into a small group to collect it.
At each of your 5 sites you will need to:

8. Land Use Survey Sketch map Photograph
You should include all land use in a 15 metre square area (approx.).
Note down any significant land users (eg multinational businesses).
Record the height of each building (number of floors).

9. Land Use Survey
Key
Residential R
Industry and warehousing I
Commercial - Convenience goods (eg Grocery stores, ATM’s)-C1
Commercial - Comparison goods (eg Department stores, specialist shops, hotels & restaurants) C2
Public buildings P
Open Space O
Wats and other religious buildings W

10. Traffic & Pedestrian Count
Decide on a suitable time frame to count the vehicles and pedestrians.
Produce a recording sheet to record the number of cars, commercial vehicles, taxis, buses and motorcycles passing in both directions.
Produce another recording sheet to record the number of pedestrians twice (indigenous and foreign).
Record the data for both traffic and pedestrians;
Once before you do your land use survey, and
Again, once you have completed it.

11. Presentation of Results: Annotated photos.

12. Presentation of Results: Land Use

13. Presentation of Results: Traffic Flows & Pedestrian Counts

14. Presentation of Results: Pedestrian Count

15. Presentation of Results: Land Values

16. Analysis & Conclusion
You need to explain your results using the theory.
You should return to your hypothesis. Do your results support it or not?

17. Evaluation
Limitations
Improvements

18. Limitations Time to do research Timing of data collection
Sample size and techniques
Equipment
Inconsistency of data collection
Out-dated secondary data
Extent to which methodology was able to test the hypothesis

19. Improvements
How could the limitations you have identified be reduced or removed?
What modifications would have improved the quality of data collected?