1. Social Software for Business Conferences

2. Why Do People Attend Events?

3. More connections mean more renewals # of new people met Very likely to renew Not at all likely to renew Somewhat likely to renew

4. Meeting people is hard Photo by Sasha Wolff

5. The place where your attendees can meet before, during, & after the event Private Branded Social Network

6. Integrates with most major registration providers and “home grown” solutions

7. Embedded as a “tab” in your event web site

8. Which Facebook, LinkedIn and Twitter friends are attending. Recommendations for who to meet Everyone gets a rich, customizable profile

9. Attendees can find people who share their interests

10. Within group conversations

11. Build a personal schedule, download hand-outs and start conversations with other attendees.

12. Session pages include speaker profiles, handouts, and attendee lists Each talk becomes a mini-community around the content

13. Attendees schedule one-on-one meetings, including reserving rooms or tables

14. Hosts can set and manage meetings for attendees

15. Sponsors and exhibitors get “virtual tradeshow booth”

16. Interactive map of exhibitors lets attendees navigate show floor

17. Full mobile experience on iPhone, iPad, Android, Blackberry

18. Everything can be sponsored

19. Perfect for multi-event and year-round membership communities

20. Why not just use Facebook or LinkedIn event pages?

21. MPI’s World Education Congress 2010 used Facebook, LinkedIn and Pathable to create event communities

22. # attendees who opt-in# of messages sent Data from MPI World Education Congress 2010 Private Networks Get More Engagement

23. Private Branded Social Network www.pathable.com info@pathable.com (866) 809-0252 @Pathable

24. Pathable FAQs How long does it take to build and deploy a Pathable community? – In many cases, it can be as few as several days, but typically the time from contract to launch is ~2 weeks, which includes client review and design iteration. Who owns the data? – You, the customer, own the data. Pathable hosts it for you on our secure servers, but will never independently contact or market to your attendees. How long does the site work for? – Typically, a Pathable site is launched 2 - 3 months prior to the event itself and continues to live for 1 year following (at which time, for annual events, we recommend rolling your community into the following year’s site). These timings can be tailored to your event’s needs. Why wouldn’t we just use Twitter, Facebook and LinkedIn? – Pathable offers a branded, safe community for your event that you own. You don’t get to control your brand or the sponsors or ads that appear on other services. For example, inappropriate ads, or ads for competitors might show up elsewhere. Is Pathable expensive? – No, Pathable is very affordable. In fact, in many cases, a single “Community Sponsor” can more than off-set the initial out-of-pocket costs for Pathable. Pathable has proven ROI in terms of increased attendance through social marketing tools provided and improved attendee satisfaction, which translates into increased renewals. If your attendees are coming to network, can you afford not to provide a solution?

25. Call or e-mail today for a personalized demonstration 866 809-0252 sales@pathable.com