2. GROUP MEMBERS SATISH RAJPAL ROHAN JADHAV PRATIKSHA RANE RITESH INGLE SIDDHESH SHETY VAIBHAV TONDE

3. Apply 4 Ps to e-bikes PRODUCT 1) VARIETY 2) FEATURE 3) SERVICING 4) DESIGN 5) BRAND NAME 6) GUARANTEE AFTER SALES SERVICE

4. PRICE DIFFERENT PRODUCTS DIFFERENT PRICE SEASONAL DISCOUNT FREE GIFTS CREDIT PERIOD

5. PLACE SMALL TOWNS AND METROS TOURIST DESTINATIONS CHARGING KIOSKS SHOULD NOT BE LAUNCHED WHERE INFRASTRUCTURE IS BAD

6. PROMOTION 60%-TV 40%-PRESS AND HORDINGS

7. Put Bajaj Products in BCG Matrix Xcd 125 cc Pulsar 200cc Pulsar 220cc Platina Kristal Discover 125cc CT 100 Pulsar 150 cc Pulsar 180 cc

8. Is it the right strategy for Product Mix? Why? Usp – works on battery 47 Rs per 80 km VS 3.15 Rs per 90 km Eco-friendly No servicing,lubrication,replacement Safety box to prevent battery theft Two batteries provided Available in different colours

9. Is the STP for bikes right? Why? SEGMENTATION 1) Measurable (Purchasing power) 2) Substantial (Focus on each category) 3) Accesssable (Reach) 4) Differential 5) Actionable

10. TARGETING Bajaj Kate scooterette would cater to women and girls. For handicapped and men who do not prefer chutch Bajaj Mac modelled more like a motor bike would be for boys and men. Bajaj Kiddy for school going kids. (FULL MARKET COVERAGE)

11. Positioning Designing company’s offering and image to occupy a distinctive place in the mind of the target market Usp of e-bikes is cost effective and environment friendly

12. Positioning Price positioning -cost effective Competitior positioning - cost,quality,service,eco-friendly

13. THANK YOU