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Presentation on theme: "Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. The Presentation contains Animation. To."— Presentation transcript:

1 Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. The Presentation contains Animation. To View the Course please run the Slide Show. You Can Run the Slide Show by Using any one of the following options: 1.Click on the Slide Show in top menu bar, OR 2.Press the F5 Key Register Now Register Now & Download Your Set of 6 Free Power-point Presentations with total of more than 1,000 Sl i des. Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. The Presentation contains Animation. To View the Course please run the Slide Show. You Can Run the Slide Show by Using any one of the following options: 1.Click on the Slide Show in top menu bar, OR 2.Press the F5 Key Register Now Register Now & Download Your Set of 6 Free Power-point Presentations with total of more than 1,000 Sl i des. ManagementStudyGuide.com

2 Marketing Mix ProductPlacePricePromotion

3 Objective Explain what is Marketing Mix Explain the 4 Ps and 4 Cs of Marketing Mix Explain what is Viral Marketing Explain Extended Marketing Mix Explain 7Ps & 7Cs of Marketing Mix Describe the Characteristics of Marketing Mix Explain Marketing Planning Process Explain AIDA Explain SWOT Analysis Compare Old-School vs. Predictive Marketing Mix Analysis

4 Introduction Helium Pvt. Ltd. is a major player in the field of cosmetics. Till now, it has majorly focussed on cosmetics related to skincare of men and women. However, now it intends to venture into the baby healthcare products. ??? Look at the various questions that come into the minds of the marketing people at Helium.

5 Introduction What should be the products / services to be offered? Which areas should be first ventured into? What kind of pricing strategy should be followed? How should the new products be marketed / promoted to make an impact?

6 Introduction What should be the products / services to be offered? Which areas should be first ventured into? What kind of pricing strategy should be followed? How should the new products be marketed / promoted to make an impact? All of the above questions as well as several other questions pertaining to the marketing of a product or service can be answered through an understanding of the concept of marketing mix. Let us learn about marketing mix and its role in marketing.

7 What is Marketing Mix? Marketing Mix refers to the primary elements that must be taken care of in order to properly market a product or service. Marketing mix is the combination of four elements: Product, Place, Price and Promotion. Hence, it is a term that describes the key elements used by an organization to help meet its marketing objectives. So, by altering the elements within a marketing mix, the offer you make to your customer can be altered. So, for a high profile brand, the focus on promotion is increased and whereas the weightage laid on price is decreased.

8 Product - Customer/Consumer In the four Cs model, the product part of the Four Ps model is replaced by customer or consumer which shifts the focus to satisfying the consumer. PRODUCT

9 Components of a Product Variety Quality Design Features Brand Name Packaging

10 Different Kinds of Pricing of Product The different kinds of pricing of a product include: In retail, list price is regularly quoted to customers before applying discounts. List prices are usually the prices printed on dealer lists, invoices, price tags, catalogs, or dealer purchase orders

11 Setting a Price Society & Law: Price should be set within societal norms and legal framework defined by state and national laws Cost Target Segment Competition Society & Law Variant Prices Discount PolicySociety & Law

12 7Ps & 7Cs

13 Achieving the Right Marketing Mix First, choosing the product that meets the identified need of the target segment Second, the right distribution channel is used to make the product available Third, the firm undertakes eye catching promotion Fourth, the price platform is acceptable to the customer & firm The right marketing mix can be achieved by:

14 Inter-relationship between Components of Marketing-mix The four elements of marketing mix, namely: product, price, promotion and place are related with each other. An example of an inter-relation can be seen in that tools of promotion depends upon the nature of product, the price that can be charged for that product, and the process through which it would reach the consumer. Hence, a marketer has to consider these inter- relationships and then design an optimum marketing mix which takes care of both customers satisfaction and organisational objectives.

15 Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. Just Download the Presentation and Run the Slide-Show. This is a DEMO Course On – Marketing Mix. The Complete Course Consists of 96 Slides. Click here to Register Now Click here to Register Now & Download Your Set of 6 Free Powerpoint Presentations with total of more than 1,000 Sl i des. 75 Courses Added So far with more than 15,000 Slides + New Courses Added Every Week. – Click here to Go to All CoursesClick here to Go to All Courses Learn Management the Easy Way with the Help of Downloadable Power-point Presentations - Learn at Your Own Pace. Just Download the Presentation and Run the Slide-Show. This is a DEMO Course On – Marketing Mix. The Complete Course Consists of 96 Slides. Click here to Register Now Click here to Register Now & Download Your Set of 6 Free Powerpoint Presentations with total of more than 1,000 Sl i des. 75 Courses Added So far with more than 15,000 Slides + New Courses Added Every Week. – Click here to Go to All CoursesClick here to Go to All Courses ManagementStudyGuide.com


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