We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byEvelyn Swinburne
Modified over 3 years ago
Applying Selling Techniques: The Coca-Cola Company
Product Development The Coke company have a wide range of products including
Product Promotion- Advertising
Product Promotion - Sponsorship
Product Promotion – Multiple Outlets
Product Promotion –Web Page
Product niche focus Targeted promotion strategies eg SMS messaging to yr old generation
Product DifferentiationProduct features – different bottles, cans, cups, etc
Product DifferentiationRecognised brand name, symbol, logo and colour
Product pricing Reduces prices for specific promotional activities and supermarket sales
Product Enhancement Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke
Product Enhancement Improved packaging
The Product Introduction. The Product Products are the goods and services which businesses provide for customers. What features encourage people to buy.
Branding name given to a well known product or company a method of differentiating products can create a USP and/or ESP.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
Branding & Types of Promotions By the end of today you should have a good understanding of what the term branding means.. So, what is branding?
PRACTICE EXAM PERFORMANCE INDICATOR Sandy opened a small business that carries a very wide variety of products of varying qualities at many different.
CO6001 Managing a Computer Based Environment Marketing and Sales.
7.1 The Product Mix. Objectives Define product mix, product extension, and product enhancement. List and describe the components of the product mix.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
Competitive Images & The Role of Marketing Tuesday, November 23.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.
Marketing Diet Rite Cola 1 st diet cola ever made in 1958 Why don’t we drink it? In 2005, coke spent $400 million on advertising.
BUSINESS BENCHMARK Unit 9 Advertising. noun verb advertisement advert ad to advertise.
Marketing mix “The set of marketing tools that the firm uses to pursue its marketing objectives in the target market” [Kotler] It is often referred.
USING BRAND AND MARKETING COMMUNICATIONS TO CONDUCT EFFECTIVE SALES OPERATIONS Kunle Awolowo.
Communication mix or promotion mix
Chapter #10, The Marketing Plan Terms Marketing Plan Product Mix Marketing Objectives Channel of Distribution Marketing Mix Intermediaries Brand Intensive.
The most important part of the marketing mix is the ____________ itself. The product must meet an identified customer n______. Businesses have to decide.
PRODUCT MANAGEMENT Marketing Management Session 6 and 7 October 10 and 17.
Objectives: List the four components of the Marketing Mix Understand that the Marketing Mix is the basic, central recipe for all Marketing plans Books.
© 2017 SlidePlayer.com Inc. All rights reserved.