1. Applying Selling Techniques: The Coca-Cola Company

2. Product Development
The Coke company have a wide range of products including

3. Product Promotion- Advertising

4. Product Promotion - Sponsorship

5. Product Promotion – Multiple Outlets

6. Product Promotion –Web Page

7. Product niche focus
Targeted promotion strategies eg SMS messaging to yr old generation

8. Product Differentiation
Product features – different bottles, cans, cups, etc

9. Product Differentiation
Recognised brand name, symbol, logo and colour

10. Product pricing
Reduces prices for specific promotional activities and supermarket sales

11. Product Enhancement
Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke

12. Product Enhancement
Improved packaging