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Applying Selling Techniques: The Coca-Cola Company.

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Presentation on theme: "Applying Selling Techniques: The Coca-Cola Company."— Presentation transcript:

1 Applying Selling Techniques: The Coca-Cola Company

2 Product Development The Coke company have a wide range of products including

3 Product Promotion- Advertising

4 Product Promotion - Sponsorship

5 Product Promotion – Multiple Outlets

6 Product Promotion –Web Page

7 Product niche focus Targeted promotion strategies eg SMS messaging to yr old generation

8 Product Differentiation Product features – different bottles, cans, cups, etc

9 Product Differentiation Recognised brand name, symbol, logo and colour

10 Product pricing Reduces prices for specific promotional activities and supermarket sales

11 Product Enhancement Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke

12 Product Enhancement Improved packaging


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