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Applying Selling Techniques: The Coca-Cola Company
Product Development The Coke company have a wide range of products including
Product Promotion- Advertising
Product Promotion - Sponsorship
Product Promotion – Multiple Outlets
Product Promotion –Web Page
Product niche focus Targeted promotion strategies eg SMS messaging to yr old generation
Product Differentiation Product features – different bottles, cans, cups, etc
Product Differentiation Recognised brand name, symbol, logo and colour
Product pricing Reduces prices for specific promotional activities and supermarket sales
Product Enhancement Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke
Product Enhancement Improved packaging
1 Chapter 15 Advertising, Sales Promotion, and Public Relations.
PROMOTION. WHAT IS IT? Any form of communication a business or organization uses to: INFORM (Tell about a product) PERSUADE (buy my brand not my competitors)
YOUR BUSINESS NAME HERE A Brief explanation of your business and the specific target market you will market to Why did you choose this target market?
5 P’s The 5 P’s are: Product Place Price Promotion People.
Part A 3.04 Position products/services to acquire desired business image. Marketing.
Chapter 2 Basic Marketing Concepts 1 Marketing Essentials Chapter 2 Basic Marketing Concepts Section 2.1 The Marketing Concept.
3.04 Position products/services to acquire desired business image. PART A – DESCRIBE FACTORS USED BY MARKETERS TO POSITION PRODUCTS & SERVICES.
Chapter 28 Promotion and Place Name 12 SAM. The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public.
16-1 Copyright 2012 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion 2e by Belch, Belch, Kerr & Powell Chapter 16 Sales promotion.
ASA Professional Development Seminars Marketing: The author as brand name Melbourne, 27 August 2008 Presented by Euan Mitchell © 2008 As requested by members,
TF-PR Overview of the work Maria Ristkok, Bruges, May 2008.
Promotional Concepts & Strategies Ch. 17 ME. Promotion and Promotional Mix Section 17.1.
Marketing mix THE TIMES 100. Marketing mix The marketing mix is the combination of variables that a business uses to carry out its marketing strategy.
1.07 Employ sales-promotion activities to inform or remind customers of business/product.
PR AND PUBLICITY. PUBLIC RELATIONS Firm is trying to communicate with stakeholders, who form the public. The aim of PR is to improve the image of its.
TriAngels Marketing Agency We can sell even your mother! Have you ever bought Coca-Cola? Or Jacobs coffee? Have you ever eaten at McDonalds? Do you know.
Marketing vs Sales. Without marketing you would not have prospects or leads to follow up with, but yet without a good sales technique and strategy your.
4.5 Promotion 4.6 Place Chapter 28. Promotion The use of advertising, sales promotion, personal selling, direct mail, trade fairs, sponsorship and public.
( ) Why Is Segmentation Important? –CConsider a heterogeneous hypothetical market Scatter plot of ideal products of customers in the market.
Value-based marketing strategy Lecture 3. New marketing meets old marketing : New marketing wins.
Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing Communications Professor Close.
E-Marketing Trine & Maiken Chapter 8, p
Higher/Intermediate 2 Business Management Promotion.
With your table: – Brainstorm and list some of the types of promotions you encounter: Discounts, coupons, gifts, free offers, etc. 1.How do these affect.
Chapter 4 Marketing on the Web. Learning Objectives Product vrs Consumer based marketing Different market segments and how to approach them Consumer relationship.
MKT3 - Slide 1 to Marketing Strategies MKT 3.
CHAPTER 17. Promotion informpersuade remind any form of communication a business or organization uses to inform, persuade, or remind people about its.
CORPORATE BRANDING. Forms of Branding A brand is a design, name, symbol, term or word that distinguishes and identifies a company and/or products or services.
Marketing 1 Dr. Mohammed A. Nasseef BUS 232 Product & Product Life Cycles.
Promoting and Selling Year 9 Commerce – Option 2.
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