We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byEvelyn Swinburne
Modified over 2 years ago
Applying Selling Techniques: The Coca-Cola Company
Product Development The Coke company have a wide range of products including
Product Promotion- Advertising
Product Promotion - Sponsorship
Product Promotion – Multiple Outlets
Product Promotion –Web Page
Product niche focus Targeted promotion strategies eg SMS messaging to yr old generation
Product Differentiation Product features – different bottles, cans, cups, etc
Product Differentiation Recognised brand name, symbol, logo and colour
Product pricing Reduces prices for specific promotional activities and supermarket sales
Product Enhancement Different coke products targeted at specific market eg Classic Coke vs. Caffeine Free Coke
Product Enhancement Improved packaging
The Product Introduction. The Product Products are the goods and services which businesses provide for customers. What features encourage people to buy.
Branding name given to a well known product or company a method of differentiating products can create a USP and/or ESP.
Target Market - Review What is a market? ◦ People who share similar needs and wants and have the ability to purchase a given product are a market What.
Branding & Types of Promotions By the end of today you should have a good understanding of what the term branding means.. So, what is branding?
PRACTICE EXAM PERFORMANCE INDICATOR Sandy opened a small business that carries a very wide variety of products of varying qualities at many different.
CO6001 Managing a Computer Based Environment Marketing and Sales.
7.1 The Product Mix. Objectives Define product mix, product extension, and product enhancement. List and describe the components of the product mix.
The Marketing Mix Discussion of the 4Ps. What is the Marketing Mix? Often referred to as the 4Ps The variables through which a company carries out its.
Competitive Images & The Role of Marketing Tuesday, November 23.
11/11/08 Developing a Successful Marketing Strategy and Plan Transition to Value Added Products.
Marketing September 16, Notes - Marketing Mix Marketing Mix Activity.
Marketing Diet Rite Cola 1 st diet cola ever made in 1958 Why don’t we drink it? In 2005, coke spent $400 million on advertising.
BUSINESS BENCHMARK Unit 9 Advertising. noun verb advertisement advert ad to advertise.
Marketing mix “The set of marketing tools that the firm uses to pursue its marketing objectives in the target market” [Kotler] It is often referred.
USING BRAND AND MARKETING COMMUNICATIONS TO CONDUCT EFFECTIVE SALES OPERATIONS Kunle Awolowo.
Chapter = 2 Communication mix or promotion mix. Philip Kotler says “A Company’s total marketing communication mix also called its promotion mix consists.
Chapter #10, The Marketing Plan Terms Marketing Plan Product Mix Marketing Objectives Channel of Distribution Marketing Mix Intermediaries Brand Intensive.
The most important part of the marketing mix is the ____________ itself. The product must meet an identified customer n______. Businesses have to decide.
PRODUCT MANAGEMENT Marketing Management Session 6 and 7 October 10 and 17.
Objectives: List the four components of the Marketing Mix Understand that the Marketing Mix is the basic, central recipe for all Marketing plans Books.
Branding & Positions. establishing an identity for a product that differentiates it from the competition; made up of a brand name, logo, slogan, and.
Today I will: Take notes (for the final time this unit!) and begin preparation for game day. So I can: See the different strategies and types of packaging.
© 2012 Cengage Learning. All Rights Reserved. Principles of Business, 8e C H A P T E R 10 SLIDE 1 (PART 1) 10-1 (PART 1) 10-1Marketing Basics Develop.
Describe the role of TNCs and the media in spreading consumer culture. What do we mean by consumer culture? The choices made by consumers (those who exchange.
An Introduction to Integrated Marketing Communications.
What is “branding”? A business will create a brand for a product to give it a distinct identity. Safeguards against consumers confusing the product.
For use only with Duncan texts. © 2005 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin Using Advertising and Promotion to Build Brands.
Cause Marketing Do Consumers buy it? Who is taking advantage of it?
Chapter 11 – International Marketing Mr. M. Goldberg, Martingrove C.I., 2012 Chapter 11 – International Marketing 11.1 – International Marketing Strategies.
Price and Non-price Competition. Price Competition Imperfect competitors use marketing strategies to increase their sales, their market share and consequently,
7 Functions of Marketing By Steven Jessee and Mitchel Mallach.
My business What I do My unique selling point.
By: Ehsan Khodarahmi L7. Explain the concepts, processes and benefits involved in developing integrated communications plans Marketing communications.
5 P’s The 5 P’s are: Product Place Price Promotion People.
Marketing. Marketing Marketing is the function that involves identifying the needs of consumers and developing a product to fulfil and satisfy those needs.
Unit 6 - Promotion. There are many forms of advertising to fit all kinds of budgets. A large company such as Procter & Gamble typically spends 25.
Creates interest in our services Marketing generates the strategy for: sales techniques business communication business developments It is.
1 Chapter 3 Advertising and the Marketing Process.
Branding and Differentiation Unit 3 Topic STARTERSTARTER.
Integrated Marketing Communications Promotional Strategies at a Glance Chapter 14.
MARKETING MIX OF BEIBINGYANG DRINK NAME: MA (MAIRLEN) CHAOYUE CLASS: G113.
1.1 INTRODUCTION to PROMOTION and INTEGRATED MARKETING COMMUNICATIONS Chapter 1:
THE COKE SIDE OF LIFE. GROUP MEMBERS Ali Rafaqat Naveed Ahmed Kashif Ali Muazzam Ali.
SEM2 3.04/3.05 Employ product-mix strategies to meet customer expectations Ticket Sales….Bundles……Pre-Season Sales Employ sales processes and techniques.
Bislery case study. Background Market leader in 1971 Increased selling in 250 towns in 1997 from 60 towns in 1993 In the early 1990s, Parle Bisleri became.
Sports & Entertainment Marketing Mr. Bernstein Develop a Marketing Plan, pp May 21, 2013.
M ARKETING F UNDAMENTALS COMPETITION. W HAT IS C OMPETITION ? Two or more businesses trying to sell the same type of product or service to the same customer.
1-1 Chapter 1 An Introduction to Integrated Marketing Communications.
Title Page (product) Team Members Class (Marketing Principles – Period) Date.
1 Marketing Szabó Rozália. 2 Marketing - Outline What is marketing? What is marketing? The process of marketing The process of marketing Market research.
© 2017 SlidePlayer.com Inc. All rights reserved.