1. Hey! You! Get Offa My Web! Hidden Desires and Unforeseen Circumstances in Web Management Mike McConnell, Web Team Iain Middleton, Learning Technology Unit University of Aberdeen

2. Who are you? Who gets right on your web? Marketing? Web Team? Learning Technology? Corporate systems? (Senior) management? Academic (department)? A.N. Other?

3. Case Study – Staff portal Soon to be launched: Manage HR records Manage publications Manage research administration Produce automatic staff web profiles Great, eh?

4. The Players Corporate systems / portal team Web Team Academic IT Services Admin depts: HR, Finance, etc. Management

5. Scenarios 1 – 15 minutes Split into groups 15 minutes to read brief and discuss Decide strategy/elect spokesperson/spokespeople

6. Scenarios 2 – 15 minutes Meet other group Negotiate Reach agreement (or not) Senior management will ask you to present your solution in 15 minutes’ time!

7. Senior Management are here! What agreement have you reached? Present your findings to us on flipchart Summary sackings will commence thereafter

8. Scenarios 3 – Feedback What were the outcomes? How did you approach the discussion? What worked well? What didn’t work? What have you learned?

9. What have we learned? Agreements can be made with unlikely allies Seemingly disparate objectives may be linked You can’t always get what you want, when you want –But it doesn’t have to be a disaster –And what you originally desired might not have been really what you needed

10. Contacts Mike McConnell m.mcconnell@abdn.ac.uk m.mcconnell@abdn.ac.uk Iain Middleton www.imiddleton.com www.imiddleton.com Web Design Unit http://www.abdn.ac.uk/web/ http://www.abdn.ac.uk/web/ Learning Technology Unit http://www.abdn.ac.uk/diss/ltu/ http://www.abdn.ac.uk/diss/ltu/