1. Ronald B Cecil II Portfolio Spring 2011 Sometimes I pretend to be Fancy Front Row Grammy Seats 2011

2. The Dole fan page was stuck. They not only wanted new faces, they wanted folks to sign up for their newsletter and asked if we could get them 5,000 more “likes” and “opt ins.” We built an app, ran a campaign with a 30 day deadline. We were pleased to capture all 5,000 new “likes” in 5 days. Dole was speechless.

3. The Fayette Alliance asked us to help them get new fans, in order to raise grass roots level donations. What took them 14 months took us 30 days to almost double During campaign said, “Win Derby Tix!”

4. In an effort to create wholesome family entertainment, Walmart and Proctor and Gamble purchased air time on NBC, hired writers, producers and my small team of marketers. We were asked to build the digital social ecosystem.

5. We produced additional online video content. Radio Spots on Christian stations The result of our efforts and the combined TV outreach resulted in “Secrets” being the most watched show on network television. Grassroots fan page

6. Henkel Denmark was established in 1999 and has since become a multi-million dollar business. My mission began as a new website and then turned into a complete corporate ID make over, and campaigns for their three main demographics

7. Sales Brochure, with new corporate ID...

8. ...but with room for creativity

9. COMMERCIAL RESIDENTIAL EQUINE Our print campaigns appeared in newspapers and industry publications. The commercial campaign was especially successful, it was introduced at a conference with a reputation for boredom. We decided to give the attendees something fun to do and give HD an open door in developing relationships with new clients.

10. Hope sparks in 2006. Work begins to launch new site by 2007 MG Rover, later renamed MG closes it’s doors.

11. After a two year absence and with no corporate guideline, I was given the task with finding a creative agency and getting an immediate online presence. Flash based and highly interactive, our site was warmly received by both enthusiasts and and design press.

12. With a temporary website launched, I was charged with finding a new agency (with more experience) and developing the new “look and feel” in the guidelines

13. The Copy that set the tone. One of the challenges was retaining a British voice.

14. An 82 year old Marquee required care and strict guidelines to retain it’s prestige

15. Watermark Colours Letterhead In total there were 40 pages to the guideline. From the logo to use of the url, no detail was overlooked.

16. Note the dealer name Black and White versions These were also adapted for internet with banners and skyscrapers

17. To stay under budget we used myself and our events manager as car models Sample. This particular ad ran in EVO magazine I also managed our $500,000 digital and print media buy

18. Copy WritingArchitectureSecure Press AreaDealer FinderInteractive Models An Additional 53 Dealer Sites www.mgmotor.co.uk

19. All non-automotive licensed products were under my management. We launched a range of clothing and accessories including watches that were sold in retail settings and dealer kits We developed an ecommerce solution that unfortunately was never launched do to the Chinese cultural misconceptions of selling products over the website.

20. Thank you! Ronald B. Cecil II 1991 NW Upshur Portland, OR 97209 rcecil@gmail.com 503-688-4445 Text