1. Communicating Ocean Change: Activating Our Mission Thank you to the Institute of Museum and Library Services

3. Let me show you something cool and tell you all about it!

4. We need to care about the complex systems that support our special animals!

5. You can help! Here’s a list of things you can do!

6. We can do more if we work together for a healthy planet!

7. Our modern challenge is to translate global issues and solutions.

8. Seeing this, what might aquarium visitors be likely to think?

9. Ooooh…what pretty fish. I need a vacation. I’ve been diving at a place like that. Coral polyps build immense structures that form a habitat for many creatures. Other ideas?

10. Seeing this, what might aquarium visitors be likely to think? “Wow, as a responsible citizen I can act in a way consistent with my values to protect habitats and species like the ones represented in this exhibit.”

11. All of us can experiment We should tell new stories about… The planet that links us with all other species The values people share and how they relate to caring for that planet The ways in which individuals are already making a positive difference The ways we can demonstrate our concern by acting together as conscientious citizens

12. , Keeling Curve after Charles Keeling, from Scripps Institute of Oceanography; Source: www.neaq.org

13. Big Picture VALUE (Big Picture) Issue Story Implications for Interpretation

14. Recommended Values for Effective Climate Change Communication Interconnectedness Stewardship Responsible Management Innovation

16. Simplifying Models Historically: Greenhouse Model A new model: The Heat-trapping Blanket

17. The Causal Chain of Global Warming A Burning Fossil Fuels BCO 2 Buildup CCO 2 Traps Heat DTemperature Rise ENegative Consequences

18. Start with the big idea, the value and the urgency Clearly state the problem and the solutions Stay away from myths and misconceptions Use creative, but clear and relevant metaphors Avoid statistics; use social math Talk about who is responsible Use causal chains Use a tone that is calm, optimistic and professional, not alarmist or preachy. Use images, props, animals, exhibits to support the big idea The audience should be able to answer the questions, “What is this about?” and “How can I help?”