2. Creating the BREAKTHROUGH YEAR for Your Business By Jonathan Goldhill

3. 10 Deadly Small Business Mistakes 1.Sticking with a Bad Business Model Too Long 2.Not Facing Reality 3.Having an owner-dependent business 4.Not Staying Close To Your Customers 5.Ignoring Your Margins 6.Ignoring Your Other Financial Metrics 7.Ignoring Employee Issues 8.Not Holding People Accountable 9.Not Having a Written Marketing or Business Plan 10.Being a Lone Ranger, No Mastermind or Mentors Copyright 2011, The Goldhill Group

4. 1. Assessment “What do you want?” … “What’s so?” “What’s working?” … “What’s not?” 2. Develop Vision, Mission, Company Commitments and Strategic/Business/Marketing Plan 3. Goal Setting & Measurement Tracking 4. Coaching – Individual and Group 5. Execution / Implementation & Measurement 3 Your Path to Money, Freedom & Fun

5. Personal Assessment What improvements do you need to make in yourself? Learning Skills Role Models Mindfulness/awareness Behavioral changes Copyright 2011, The Goldhill Group

6. Business Assessment What improvements do you need to make? Strategic/Business planning? Updating and reviewing regularly? Communicated to everyone? On-going implementation meetings? Right People? Right Seats? Do you hold people accountable? Is there organizational clarity and alignment? What do you/your people need to learn? Copyright 2011, The Goldhill Group

7. Performance Levels My current level:My desired level: Business Sales _______ _______ Yearly income _______ _______ Personal Debt _______ _______ Business Debt _______ _______ Savings _______ _______ Investments _______ _______ Business Value _______ _______ Work Hrs./Week _______ _______

8. Elements of One-Page Plan 3-5 Yr. Targets 1 Yr. Targets Quarterly Targets Scoreboards & Celebrations Brand Promise KPIs Etc. Vision Mission/Purpose Objectives Strategies Tactics

9. Brand Promise OR USP What does your brand stand for? What is your positioning? What are your values? How do you differentiate yourself? What is the customer experience? How do they feel? 8

10. Selling Marketing Leadership Operations Customer service Management Administration Back office procedures 9 Goal Setting Areas

11. Revenue Gross Margin Labor Efficiency = Gross Profit/Labor Dollar Net Income Average Revenue/Customers # of Customers Serve Increase in Revenue/Customer Offices opened 10

12. Strategies Phrasing Suggestions Growth: Grow business by ___________, _____________, _____________. Positioning: Become nationally known for ___________________________. Revenue Model: Generate revenues by ___________, ___________ & ______. Markets: Focus on __________, ____________ & ______________markets. Products: Core product offerings are _________, __________ & __________. New Products: Use New Products(Services) to ________, _______ & _______. Add-on Products: Use Add-on Products (Line Extensions) to _____________ Client/Customer Acquisition & Management: Build client base by ________. Retain client base by__________, ____________ & ____________. Pricing: Key pricing strategies are ___________, __________ & _________. Initial trial: Promote initial trial of products by _________, ________ & _______. Add-on revenues & repeat sales: Generate repeat sales by ____, __ & ______. Create Add-on sales by __________, ___________ & _________. 11

13. Strategies Phrasing Suggestions (continued) Staffing: Attract & retain key employees by _______, ________ & ________. Internet: Use Internet to _____________, ____________ & _____________. Technology: Use Technology to ___________, _______ & ____________. Strategic Alliances, Business Partners: Use strategic alliances to ______. Infrastructure: Develop ______ infrastructure to _____, ___ & ________. Culture: Foster______________ culture by _______, _______ & _________. Management Style: Develop ____________management style to _______, Change: Change ______________ by _________, _________ & _________ Exit: Exit business by ____________, _____________ or ____________. 12

14. Daily/Weekly: One-on-one Coaching Monthly: Group/Team Coaching Programs Small Group Coaching Sales Accelerator Program Quarterly: Strategic / Business Planning Retreats 24/7: Low-Cost Online Marketing Academy Special Projects Sales & marketing coaching Team development workshops for managers 13 Copyright 2012 by The Goldhill Group. All Rights Reserved. Goldhill Group Coaching Programs

15. Contact Info Strategic Workshop Sampler14 Complimentary Coaching / Profit Improvement Session Email or Call: (818) 716-8826 Jon@TheGoldhillGroup.com