1. NUTRI-ACTIVE: Sports Nutrition Education Program

2. Statement of Idea  We have created a sports nutrition education program for children ages 4-12 as well as their parents. This program is a place where children can learn about nutrition and enjoy food workshops after practice with their teammates as well as their parents. Our objective of this Nutrition Program is to inspire children to learn basic nutrition knowledge while leading active lifestyles.

3. Slogan  “Providing knowledge for a healthy lifestyle”

4. Vision Statement  Our vision is to serve as a helpful nutrition education program that strives to teach parents and athletes how to eat right, stay active, and lead a healthy life. With sports and activity being the focus, this program will provide our youth with the basic nutrition knowledge they need to continue leading active healthy lifestyles.

5. Mission Statement  Our mission is to inspire the community’s youth to live healthy, active lifestyles through hands-on food activities, nutrition education, physical activity, and peer exploration.

6. Core Values  Health- improving the overall health of our youth will in turn benefit future generations  Fun- we believe kids value learning best when it is placed in a fun environment  Leadership- we believe that teaching children the significance of being a leader is important on and off the field  Community- we believe that coming together as one to teach each other is essential in keeping everyone together

7. Location & Hours  Located at the local YMCA  Nutrition Education Program is broken down into sessions.  School Year  Summer

8. Activities  Nutrition Workbooks, Quizzes, Guess This Food, Basketball, Volleyball, Nutrition 4-Square, Team Building, Snack Making, 30 Minute Meals, Family Bonding  Swimming. Popsicle Making. Soccer. Sand Volleyball. Family Cook Off. Planting. WET n’ Wild. Guest Speakers. Nutrition Scategories. Team Building.

9. Why This Business?  We want to better educate parents and athletes on the importance of nutrition and physical activity  They are already at the Y  No program like this exists (that we know of)  Earlier the age the better they are the future

10. Organizational Chart Program Directors (Co-owners) Sports Club Programs Coordinator (Club Employee) Assistants ( Volunteers ) Registered Dietitian

11. Research  Business models of 14 sports nutrition companies and camps throughout the world  Childhood obesity related to inactivity and poor food choices on the rise globally  Unique concept for partnering with a sports club to offer a sports nutrition program following an athletic activity

12. Grants  USDA –Agriculture and Food Research Initiative – Childhood Obesity Prevention  $48,000  General Mills Champions for Healthy Kids  $15,000  The Wal-Mart Foundation  $15,000

13. Financials  Monthly Budget of $9960  1/3 product, 1/3 people, 1/3 place  36% generated by class session fees - $3477  64% funded by grants  USDA –Agriculture and Food Research Initiative – Childhood Obesity Prevention - $4000  General Mills Champions for Healthy Kids - $1242  The Wal-Mart Foundation - $1241

14. Global Impact  Health and well-being is becoming more and more of a global issue each day. Now, more than ever, it is important that we realize passing our knowledge and skills to future generations is key in surviving our changing global community. We feel that this can be done through the start of our business.  Our core values are very important to us because they not only represent what we believe in as individuals but as a business. One of those values is leadership, which is a quality needed when facing any type of global issue. Educating those around us about issues like global nutrition is a start in the right direction. This education starts with leadership and community, coming together as one to help global issues.

15. Resources  http://www.csrees.usda.gov/fo/chilhoodobesityafri.cfm http://www.csrees.usda.gov/fo/chilhoodobesityafri.cfm  http://www.ymca.net/ http://www.ymca.net/  http://fnic.nal.usda.gov/lifecycle-nutrition/fitness-and-sports- nutrition http://fnic.nal.usda.gov/lifecycle-nutrition/fitness-and-sports- nutrition