1. What is perfect/normal psychological health? Is it a state? Or is it a process?

2. Clare W. Graves “Briefly, what I am proposing is that the psychology of the mature human being is an unfolding, emergent, oscillating, spiraling process marked by progressive subordination of older, lower-behavior systems to newer, higher-order systems as man’s existential problems change.”

3. Introducing the “meme” The evolutionary biologist Richard Dawkins in the mid 1970’s proposed - The evolution of culture should be considered as independent from genetic or biological evolution but it has similar characteristics He coined the term “meme” to mean units of cultural transformation Examples of “memes” are –Songs –Ideas –Fashion –Architecture

4. Introducing the vMeme The Richard Dawkins definition of “meme” is referred to in Spiral Dynamics as the little meme In Spiral Dynamics we use the vMeme which refers to: –A core value system, a world view, an organizing principle that permeates thought structures, decision-making systems and various expressions of culture

5. vMEMES DEFINED A vMeme, as evolutionary code, shapes and influences … –PoliticsEconomicsReligion –EducationSportsLiterature –PhilosophyScienceHealth care / medicine –Future destinyThe meaning of the past –SexMarriageFamilyWork –ALL ASPECTS OF SOCIETY Whenever core vMemes in the “cultural DNA” change, everything is impacted

6. Meme Infestation Worldviews & Value Systems Actions Ideas Beliefs Organizing Principles & Meaning Ways of thinking & Mindsets Trends The Master Codes – scaffolds & stratification, attractors of surface values Icons Events Places Tunes Behaviors that have meaning People Art Themes Causes Norms Issues