1. Pack Design

2. Pack History The original envelope

3. Pack History 1960

4. 4 Pack History 4 1972 UK

5. Pack History 1972 Export

6. Pack History 1975

7. Pack History 1984

8. Pack History 2010

9. Pack History 2011

10. Other Brands Change

11. Other Brand Changes

15. Design Issues 2 colour print and illustration Unique landscape layout Colour not directly linked to flavour, all flavour panels are black Flavour names are complex and in small thin font Stripes stand out on shelf Stripes are not clear as a signal of sugar free as they are not related directly to the words sugar free The customer may think the design without the stripes is sugar free Fancy colour schemes are too complex and less classic Doubly placed information increases complexity

16. New Design Objectives Keep the heritage of the product Improve the flavour communication Improve sugar / sugar free communication Simplify information on pack Improve visibility on shelf Reduce double information Reduce visual “ clutter ”.

17. Room for legislative text when required New Design Bolder colour to enable standout on shelf White panel enables clearer text Flavour text in bold black print on a tone of main colour Unobtrusive technical panel EU Energy requirement Revised logo easier to read More modern trawler image Clear refreshing white sugar free text Heritage 2 colour print and illustration

18. New Design

21. New Designs

22. New Design / New Flavour test

23. Questions? test