1. Commerce Practice Overview JARROD LAY
Practice Manager - eCom, B2B and Mkt Mgnt M:

2. About Us Proven Success: Dozens of references, real ROI data points,
customers ranging from 8-10 figures in online rev
Cross-Industry Expertise:
Retail, Manufacturing, Distribution, Healthcare,
Financials, Government and more
Numerous IBM Awards:
Customer Centricity, X-Channel, Beacon
Numerous Customer Industry Awards:
Internet Retailer, Multi-Channel Merchant
History of leading edge prowess:
Sirius has been deploying WCS since 2001
Sirius was the first BP to bring a customer live on eSites
Sirius was the first BP to bring a customer live on the WC mobile store
Sirius was the first to bring an Endeca to Solr migration to production
Sirius is 1 of only 4 BP’s able to offer BP SaaS for WCS
Sirius has authored certification exams, Redbooks and whitepapers for IBM
First BP to deploy tealeaf (post acquisition)
Sirius released IP to Open-Source:
for contribution to the formal IBM/Adobe Connector Project

3. And Sirius helps ensure success

4. Consumer Facing Commerce Solutions
Challenges
Difficult site search, low conversion
Seasonality, peak/performance
Increased demand on mobile channel
Operations increasingly rapid in site refresh (true IT/LOB separation required)
Best Practices
[Onsite] Search optimization
“Platform” services based architecture
Mobile relaunch (discard screen scrapers)
Deploy AEM on top of WCS
Business Results
7.1% increase in site search conversion
33% increase in holiday mobile traffic

5. Channel Facing Commerce Solutions
Challenges
Global operations in over 100 countries
Global implementation of Peoplesoft
Various one-off web front ends around the globe, difficult to manage
Extremely burdened call center
Best Practices
Global deployment utilizing e-Sites
Single Asset Store – single catalog, set of integration code, central management
Real-time integration to PSFT via MQ
Business Results
Single solution serving 20 countries in 14 languages
20% reduction in phone/fax orders, redirected to web
1200% growth in second year
Worldwide Web Sales Trend

6. Omni-Channel Commerce Solutions
Challenges
Multiple brands on different code bases
Marketing dependant on IT for updates
20% of web orders end up in call center
Cross-channel integration
Best Practices
e-Sites and Asset Store for integration
Full content control via LOB tools
Centralized data store
Business Results
Record sales per day
Mobile Store
Significant reduction in calls
Single code base fully managed by marketing/sales
Performance Bike Wins! Best Multi-Channel WCS Deployment of the Year at IBM Summit 2010

7. Experience Optimization Solutions
Requires visibility into the actual customer experience
Online Retailer
Business Drivers
– Why Buy Tealeaf?
Drive Online Revenue
Deep Customer Insight
Better Manage Customer Experience During Holiday Spike - TV
Clearly Understand Customer Support Issues
“We Use Tealeaf EVERYDAY.
Its paid for itself THREE TIMES OVER” - Jeff C. – CIO
Benefits Quantified in Study
Increased Conversion Rate
3.5%
Increased Average Order Value
0.5%
Improved Retention Rate 1%
Reduced Problem Resolution Time
60%
Reduced Incidents (Project Avoidance)
10%
Reduced Disputed/Fraudulent Chargebacks
0.05%
Source: A commissioned study by Forrester Consulting, “The Total Economic Impact of Tealeaf’s Customer Behavior Analysis Suite.” July 2010

8. B2b/EDI/MFT Solutions Challenges Best Practices Business Results
Protocol support
Translation/transformation Issues
Reliability (guaranteed delivery)
Security
Best Practices
Major protocol support (FTP, FTPS, SFTP (w/PGP), C:D, HTTP, HTTPS and more)
Flexible Business Process models that adapt across a single or multiple customer/partner integrations
Clustered deployment, guaranteed uptime
Secure, auth/priv access model
Business Results
Reduced on-boarding efforts
Wider adaptation (broader support of protocols and docs)
Reduced phone calls/follow up on missing docs