1. Monetizing Mobile Search Today Bryson Meunier Natural Search Associate Director, Content Solutions Resolution Media

2. Resolution Media Overview 85+ dedicated search marketing professionals Headquartered in Chicago, IL with offices in NYC and San Francisco Acquired by Omnicom Media Group in 2005 Ranked Top 20 Search Agency by Ad Age in 2006, 2007 and 2008 $150MM+ in Annual Search Media Management

3. Successful Collaboration with Partner Agencies and Clients Agencies:Clients:

4. Self-Monetizing: N N S S W W F F Entertainment

5. Self-Monetizing: Local Interest

6. Self-Monetizing: Travel

7. Three Ways Think “Efficient”, Not “Emerging” Focus on Smartphone Traffic First Stop Guessing About Mobile Search Behavior

8. Think “Efficient”, Not “Emerging”

9. Ranking Factors WebMobile Mobile Crawl Errors Mobile Specific Content Mobile LinksLink PopularityTitle Tags

10. Focus on Smartphones First

11. Stop Guessing About Mobile Search Behavior Follow the Leaders: – Focusing on Google, Yahoo! and MSN covers 84% of US mobile search market (Nielsen) – Focusing on Google and Yahoo! covers 97.6% of US Mobile Search Market (comScore † ) *Nielsen Mobile, June 2008: http://blog.searchenginewatch.com/blog/080616-090125http://blog.searchenginewatch.com/blog/080616-090125 † comScore, September 2008: http://www.comscore.com/press/release.asp?press=2469http://www.comscore.com/press/release.asp?press=2469

12. Stop Guessing About Mobile Search Behavior Mobile Keyword Research – Mobile Search Behavior Analysis – DIY: http://www.brysonmeunier.com/how-to-do-mobile- keyword-researchhttp://www.brysonmeunier.com/how-to-do-mobile- keyword-research

13. Stop Guessing About Mobile Search Behavior Analytics for Mobile: – Mobile Analytics: Bango, Mobilytics, Omniture – Google Analytics Filter: (^[1-2]?[0-9]?[0-9]|^3[0-1][0-9]|^320)x([1-3]?[0-9]?[0- 9]$|4[0-7][0-9]$|480$)

14. Stop Guessing About Mobile Search Behavior EmulatorsWebmaster Tools

15. Thank You! BrysonMeunier.com/ses BrysonMeunier.com/ses