1. For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents comScore Aaron Rhodes: Director of Data Analysis

2. © comScore, Inc. Proprietary. 2 -Corporate Overview -Data Sources and Collection Methods -Case Studies / Demo -Questions Discussion Topics

3. © comScore, Inc. Proprietary. 3 NASDAQ CLIENTS EMPLOYEES HEADQUARTERS GLOBAL COVERAGE LOCAL PRESENCE BIG DATA SCOR 2,500+ worldwide 1,200+ Reston, Virginia, USA 44 markets reported 30+ locations in 20+ countries 1.8 Trillion global interactions per month comScore is a global leader in digital media analytics

4. © comScore, Inc. Proprietary. 4 Our massive, unparalleled data sources are the foundation for our products and enable precision and scale 1.6 Billion Demographic Profiles PARTNER DEMO DATA 231 Million Consumers, 90% US HHs PARTNER SALES DATA 1.8 Trillion Global Digital Interactions/Month CENSUS NETWORK ~2 Million Person Global Panel OPT-IN PANEL

5. © comScore, Inc. Proprietary. 5 Megatrends are changing how media is valued and traded What is my unduplicated audience reach across devices? How many GRPs do I gain when I integrate TV with digital? Should I trust programmatic? Can I validate my advertising is working? Am I reaching a human, not a bot? How, when and where are consumers engaging?

6. © comScore, Inc. Proprietary. 6 The market needs holistic, independent measurement

7. © comScore, Inc. Proprietary. 7 Our solutions help clients trust and create value

8. © comScore, Inc. Proprietary. 8 Where should I invest in digital video? How can I be sure I’m buying quality inventory in programmatic? How can I create the most compelling advertising packages? Are my ads actually being seen and if so, by whom? What is the ideal advertising frequency? What is the ROI on my digital ad spend? How do smartphones and tablets change my audience? We work together with clients to answer key questions

9. © comScore, Inc. Proprietary. 9 comScore is a recognized market leader 48 of the top 50 Online Properties (US) 10 of the largest Internet Companies (GLOBAL) 10 of the top 10 Media Companies (US) 45 of the top 50 Ad Agencies 25 of the 25 largest Global Advertisers 10 of the top 10 CPG Companies (GLOBAL)

10. © comScore, Inc. Proprietary. 10 We work with 2,500+ clients across the globe MediaAgenciesTelecom/MobileFinancialRetailTravelCPGHealthTechnology

11. © comScore, Inc. Proprietary. 11 Sample of my Clients MediaAgenciesTelecom/MobileFinancialRetailTravelCPGHealthTechnology

12. © comScore, Inc. Proprietary. 12 We partner with industry leaders to achieve the best possible data and workflow solutions for our clients

13. © comScore, Inc. Proprietary. 13 © comScore, Inc. Proprietary. Data Sources and Collection Methods

14. © comScore, Inc. Proprietary. 14 Our massive, unparalleled data sources are the foundation for our products and enable precision and scale 1.6 Billion Demographic Profiles PARTNER DEMO DATA 231 Million Consumers, 90% US HHs PARTNER SALES DATA 1.8 Trillion Global Digital Interactions/Month CENSUS NETWORK ~2 Million Person Global Panel OPT-IN PANEL

15. © comScore, Inc. Proprietary. 15 Panel Data Collection (Opt-in) Software installed on device (Patented). Each machine is given a machine_id and software recognizes different users. Content collected for a month, data analyzed, and appropriate sample selected. Selected panelists are give a projection weight to represent US census demographics. Main DB tables: TimeTable, ProjectionTable, Data Streams (URL, Domain, Search, Video etc). Environment: GreenPlum Data warehouse.

16. © comScore, Inc. Proprietary. 16 Census Data Collection Tag/Cookie based solution where publishers and advertisers choose to implement comScore’s Tag As content is loaded, the tag fires: Dataflow: Akamai -> Hadoop -> Greenplum -> comScore products

17. © comScore, Inc. Proprietary. 17 © comScore, Inc. Proprietary. Case Studies / Demo

18. © comScore, Inc. Proprietary. 18 Netflix Mobile Consumption

19. © comScore, Inc. Proprietary. 19 Mobile App Usage

20. © comScore, Inc. Proprietary. 20 Holiday Spend Tracking

21. © comScore, Inc. Proprietary. 21 Advertising Viewability

22. © comScore, Inc. Proprietary. 22 © comScore, Inc. Proprietary. Questions