1. Player User Interface Ethan Tower, Protocol Director, GSA

2. Business Drivers  The lottery business is evolving.  The number of product lines is expanding.  Scratch tickets.  Numbers games.  Multi-state games.  VLTs.  AWPs.  Internet Games.  Casinos.

3. Business Drivers  Casinos are a microcosm.  They expand the number of product lines event further.  Table games.  Slot machines.  Bingo.  Poker.  Sports Book.  Race Book.

4. The Problem  How do you effectively communicate to the player across all of these product lines? Slots Bingo Race Book Lotto Games Lotto Games Multi-State Lotteries VLTs Internet Games Scratch Tickets Sports Book AWPs Poker Table Games

5. More Problems  How do you create brand identity across product lines?  How do you cross-sell products to the players?  How do you Identify players across product lines?  How do you track and reward players across product lines?  How do you manage central player accounts?  How do you communicate in a consistent manner with the player?

6. The Solution – at least part of it!  A unified framework for communicating with the player.  The Player User Interface (PUI).  Put the same content on:  VLTs.  AWPs.  Slots.  Internet.  Access multiple products:  Race.  Sports.  Lottery.  Food & Beverage.

7. Gaming Applications  Game Tutorials  Teach the player how to play the games.  Purchase Lottery Tickets  Let the player purchase tickets using funds on a VLT.  Access Lottery Results  Let the player redeem tickets directly to a VLT.  Access an Internet Gaming Site  Let the player access an internet gaming site.  Let the player transfer funds between the internet site and a VLT.

8. Customer Service Applications  Advertising  Display targeted advertising to players.  Self-Service F&B  Let players place their own food and drink orders.  Self-Service Reservations  Let the player make their own hotel and restaurant reservations.  Reservation Reminders  Remind players that they made a reservation!  View Live Events  Let players view live sports and entertainment.

9. Player Management Applications  Player Rewards  Show the player how much they’ve earned.  Let the player know when a prize has been awarded.  Central Player Accounts  Let the player view balances contained in central accounts.  Let players transfer funds between a central account and a VLT.  Mystery Prizes  Randomly award prizes to players.  Pay the award directly to a VLT.

10. Media Manager EGM / VLT / AWP Application Server Application Server Media Display Content Control Logic G2S MDI Proprietary Internal S2S Player User Interface

11. The Parts & Pieces  EGMs / VLTs / AWPs  Something to run the PUI on.  Content  Something that the player can see, hear, and touch.  Use common development tools: Flash, HTML, javascript.  Develop it yourself or have someone else do it.  Application Server  Something to communicate with the content to deliver the application.  Lottery system, sports book, player management system, etc.  Media Display Manager  Something that manages the distribution and activation of the content.

12. The Protocols  G2S – Game To System  Communicate between VLTs, AWPs, EGMs and back-end systems.  S2S – System To System  Communicate amongst gaming and non-gaming systems.  MDI – Media Display Interface  Communicate between the gaming machine and the content.  Brought to you by the Gaming Standards Association!

13. Gaming Standards Association GSA is an international trade association established in 1998. GSA is funded solely through membership dues. Currently, there are 65 members. 33 Manufacturers, 18 Operators, 14 Affiliates. 46 United States, 9 Europe, 10 Asia/Australia. GSA is organized into committees. Board of Directors. Technical Committees. Operators Advisory Committee.

14. GSA Members & Affiliates

15. Questions?