1. CA2007 INTRODUCTION TO NEW MEDIA AND BROADCASTING
EPISODE 7
RADIO PROGRAMMING

2. WEEK
DAY
TOPIC 11
Oct 26-30
Episode 7: Radio Programming 12
Nov 2-6
Studio Practice
(all) 13
Nov 9-13
Lecture/Studio Practice
(in group) 14
Nov 16-20 15
Nov 23-27
Episode 8:
New Media
(Assignment II due 20%) 16
Nov 30-Dec 4
Episode 9:
Epilogue
(Assignment III due 15%)

3. OVERVIEW
_ Characteristic of radio _ Radio production process _ Radio crew members _ Radio genres _ Audio production equipment

4. trivia 55 6-10AM Percent of radio audience under age 35:
Radio’s most important time of day:

5. Characteristics of Radio
_ radio is Local _ radio is Fragmented _ radio is Specialized _ radio is Personal _ radio is Mobile

6. radio production process
Pre-production Production Post-production
Market research
targeting and analyzing the audience
program concept
scriptwriting
PROGRAM CLOCK
RADIO SCRIPT
PROGRAM LOG

7. PROGRAM CLOCK News TOP 10 TOP 10 New Release TOP 40 New Release
News
TOP 10
TOP 10
New Release
TOP 40
New Release
Commercial 45 15
Commercial
Phone-in
TOP 40
Game
TOP 40
Commercial
TOP 20 30
PROGRAM CLOCK

8. PROGRAM LOG

9. radio production process
Pre-production Production Post-production
LIVE BROADCAST
AUDIO RECORDING
ON AIR
Use simple words.
Talk naturally.
Avoid dead air.
No clutter either.
Talk
Music
Music continuity.
SFX

10. radio production process
Pre-production Production Post-production
LIVE BROADCAST
AUDIO RECORDING
sound editing
sound mixing
sound mastering

11. radio crew members Executive Director Station Manager Admin Sales
Account
Program
Technic
Producer
Creative DJ
Announcer

12. radio genres MUSIC FORMAT TALK FORMAT Contemporary hit radio
Adult Contemporary
Country
Etc (60’s-70’s, 80’s, Jazz. etc.)
MUSIC FORMAT TALK FORMAT
News
Talk
Documentary
Sports
Religious
Children
Radio Drama

13. audio production equipment
_ the room _ microphone _ speaker _ audio console _ software (Protools)

15. 5 1 2 3 4

17. push to talk
turn on microphone (48V)

21. Input
Output

26. To Record

27. Tools

28. Mastering

29. Mastering

30. Mastering

31. REFERENCES:
Baran, Stanley J. Introduction to Mass Communication: Media Literacy and Culture. San Jose University, 2002.
Dominick, Joseph R., Messere, Fritz and Barry L. Sherman. Broadcasting, Cable, the Internet, and Beyond, 5th edition. New York: Mcgraw-Hill, 2004.
Hinviman, Somsuk, et. al. Fundamental of Radio and Television, 2nd edition. Bangkok: Thammasat University Press, 2014.