Presentation on theme: "Video Basics Zettl. Chapter 1 The Production Process –A good producer triple-checks everything."— Presentation transcript:
Video Basics Zettl
Chapter 1 The Production Process –A good producer triple-checks everything.
Chapter 1 Production processes –Preproduction –Production –Postproduction
Chapter 1 Preproduction –Production of ALL production details –Initial idea –Define the audience –Select people & equipment
Chapter 1 Production –Actual activities in which an event is videotaped/televised.
Chapter 1 Postproduction –Any production activity that occurs after the production. Usually refers to either editing videotape or audio sweetening. –You select the best production pieces and assemble them into a coherent whole.
Chapter 1 Effect-to-Cause Production Model –What you want viewers to lean, feel, do –Basic program idea –Defined effect on the viewer –Medium requirements – equipment, people, facilities –Evaluating the actual effect on viewer
Chapter 1 Effect-to- Cause Model
Chapter 1 Defined Process Message –Describes the desired effect of the program on the viewer.
Chapter 1 Process Message –The message actually received by the viewer in the process of watching a video program.
Chapter 1 Medium Requirements –Content Elements Defined process message Audience analysis script –Production Elements Equipment (cameras, lights, microphones, tape, etc.) –People Talent Crew
Chapter 1 Script –Written document that interprets the show idea into what the viewers should actually see and hear.
Chapter 1 Medium Requirements –All personnel, equipment, and facilities needed for a production, as well as budgets, schedules, and the various production phases.
Chapter 1 Demographic Profile –Data – age, income, education level, employment, etc. –Used to help identify a target audience.
Chapter 1 Psychographic Data –Information about a target audiences general lifestyle. –What they buy, watch on TV, books they read, cars they drive, clothes they wear, music they listen to, etc.
Chapter 1 Actual Process Message –The real effect of the program on the viewer.
Chapter 1 Clustering –Word association –Free flowing – usually solitary activity –Look for clusters –Springboard to production ideas –Exercise – You are producing a program on education. Write the word STUDENT.
Chapter 1 Brainstorming –Group activity –Free flowing –Not necessarily logical –Start with general idea –Record all ideas –Look for relevant associations to idea
Chapter 1 Clustering and Brainstorming –Special characteristics: Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.
Chapter 1 Production Process –Preproduction –Production –Postproduction –Medium Requirements –Messages Process Defined Actual