Chapter 1 The Production Process –A good producer triple-checks everything.
Chapter 1 Production processes –Preproduction –Production –Postproduction
Chapter 1 Preproduction –Production of ALL production details –Initial idea –Define the audience –Select people & equipment
Chapter 1 Production –Actual activities in which an event is videotaped/televised.
Chapter 1 Postproduction –Any production activity that occurs after the production. Usually refers to either editing videotape or audio sweetening. –You select the best production pieces and assemble them into a coherent whole.
Chapter 1 Effect-to-Cause Production Model –What you want viewers to lean, feel, do –Basic program idea –Defined effect on the viewer –Medium requirements – equipment, people, facilities –Evaluating the actual effect on viewer
Chapter 1 Clustering –Word association –Free flowing – usually solitary activity –Look for clusters –Springboard to production ideas –Exercise – You are producing a program on education. Write the word STUDENT.
Chapter 1 Brainstorming –Group activity –Free flowing –Not necessarily logical –Start with general idea –Record all ideas –Look for relevant associations to idea
Chapter 1 Clustering and Brainstorming –Special characteristics: Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.
Chapter 1 Production Process –Preproduction –Production –Postproduction –Medium Requirements –Messages Process Defined Actual