4 Chapter 1 Preproduction Production of ALL production details Initial ideaDefine the audienceSelect people & equipment
5 Chapter 1ProductionActual activities in which an event is videotaped/televised.
6 Chapter 1 Postproduction Any production activity that occurs after the production. Usually refers to either editing videotape or audio sweetening.You select the best production pieces and assemble them into a coherent whole.
7 Chapter 1 Effect-to-Cause Production Model What you want viewers to lean, feel, doBasic program ideaDefined effect on the viewerMedium requirements – equipment, people, facilitiesEvaluating the actual effect on viewer
9 Chapter 1 Defined Process Message Describes the desired effect of the program on the viewer.
10 Chapter 1 Process Message The message actually received by the viewer in the process of watching a video program.
11 Chapter 1 Medium Requirements Content Elements Production Elements Defined process messageAudience analysisscriptProduction ElementsEquipment (cameras, lights, microphones, tape, etc.)PeopleTalentCrew
12 Chapter 1ScriptWritten document that interprets the show idea into what the viewers should actually see and hear.
13 Chapter 1 Medium Requirements All personnel, equipment, and facilities needed for a production, as well as budgets, schedules, and the various production phases.
14 Chapter 1 Demographic Profile Data – age, income, education level, employment, etc.Used to help identify a target audience.
15 Chapter 1 Psychographic Data Information about a target audience’s general lifestyle.What they buy, watch on TV, books they read, cars they drive, clothes they wear, music they listen to, etc.
16 Chapter 1 Actual Process Message The real effect of the program on the viewer.
18 Chapter 1 Clustering Word association Free flowing – usually solitary activityLook for clustersSpringboard to production ideasExercise – You are producing a program on education. Write the word STUDENT.
19 Chapter 1 Brainstorming Group activity Free flowing Not necessarily logicalStart with general ideaRecord all ideasLook for relevant associations to idea
20 Chapter 1 Clustering and Brainstorming Special characteristics:Successful Clustering and Brainstorming depend on a free, intuitive, and non-critical flow of ideas.
21 Chapter 1 Production Process Preproduction Production Postproduction Medium RequirementsMessagesProcessDefinedActual