1. What We Will Cover Today Getting Started with Social Media Developing a Social Media Compass Auditing and Listening Programs Evaluating Your Homebase Fundamentals of Search Engine Optimization Social Media Content Development What Sandboxes Do You Want To Play In? Defining Success – Keys to Measurement

2. Start Your Engines!

3. D eepen connectivity to customers/employees/partners R aise company awareness & strengthen reputation I nvent new uses for existing content eV aluate the impact of a dying media model E mpower your audience by turning customers into fans DRIVE Relationships

4. Compass Lab Session

5. Listening Program

6. Monitoring Tools & Terms

7. Listening Lab Session

8. Homebase Evaluation

9. Homebase Lab Session

10. Search Engine Optimization 80-90

11. Progression to SEO Friendly Sites

12. SEO Lab Session

13. Content: Planning & Development

14. Content Planning Lab Session

15. Which Sand Box Do You Play In? Distribution and Outpost Strategy

16. Original Content Sharing

17. Building Blogger Relationships

19. Keys to Honing Social Media Programs and Growing Communities

20. Blog Research Lab Session

21. Measurement: Defining Success Social Media Campaign Goals & Metrics Exposure Engagement Influence Action ROI

22. Measurement Lab Session