1. July 5 2007 Motivational Skills for Managers First Class

2. July 5 2007 Agenda Program orientation Why is this class important? What makes a great presentation? Three minute me Preparing your content Converting content to slides Three keys to a great slide presentation Designing high-impact presentations Discuss Quiz #1 Chapters 1 – 5 Presentation Skills For Managers

3. July 5 2007 Program Orientation

4. July 5 2007 About This Course Syllabus –Bimbo Bakery Wednesday nights –Three books –Course Description Objectives –Grading

5. July 5 2007 Why This Class? Organize your communication Practice Use technology Practice Work and other uses Practice

6. July 5 2007 Chapter 1 What Makes a Great Presentation?

7. July 5 2007 What Makes a Great Presentation? Content Design Delivery

8. July 5 2007 What Makes a Great Presentation? Content Design Delivery –Research –Organization Logical categories –Create outline

9. July 5 2007 What Makes a Great Presentation? Content Design Delivery –Make slides –Add Graphics Charts Animation

10. July 5 2007 What Makes a Great Presentation? Content Design Delivery –Make audience remember –Key point: Value

11. July 5 2007 What Makes a Great Presentation? Purpose People Point Place

12. July 5 2007 What Makes a Great Presentation? Presentation checklists AttributeDescription  AgendaPresents the agenda within the first three slides Logical flowEnsure the flow follows the agenda and is easy for the audience to follow Data clusteringAll information related to one topic is together Account customization Include placeholders for account information Organization

13. July 5 2007 What Makes a Great Presentation? Presentation checklists AttributeDescription  AgendaPresents the agenda within the first three slides Logical flowEnsure the flow follows the agenda and is easy for the audience to follow Data clusteringAll information related to one topic is together Account customization Include placeholders for account information AttributeDescription  Blank or logo screen Include at the first and last slides of the presentation AppendixInclude for easy reference for the audience Hidden slidesInclude slide with additional details. Use as needed Organization

14. July 5 2007 What Makes a Great Presentation? Single slide checklists AttributeDescription  Major pointHave only one major point on each slide Focal pointCreate one primary point on each slide ConciseLeave out information the presenter can say Organization

15. July 5 2007 What Makes a Great Presentation? Manager’s checklist for Chapter 1 –Three elements Content, design and delivery –Three steps to create content Research, group information, create outline –Know specifics Why present, what is subject, who is audience –Use checklists

16. July 5 2007 Three Minute Me Your name Your history –Where born, spent childhood –Education –Work Your family Your hobbies Your educational goals Something your co-workers don’t know about you

17. July 5 2007 Quiz #1 Discussion

18. July 5 2007 What is Motivation? Motivation is a psychological drive that directs a person toward an objective Motives are the “whys” of behavior

19. July 5 2007 Figure 2.2 Maslow’s Need Hierarchy When Physiological Needs are Dominant Physiological Safety Social Esteem Self-actualization (Low) Need Strength (High)

20. July 5 2007 Figure 2.3 Need Mix When Physiological and Safety Needs Have the Highest Strength Need Strength Physiological Safety Social Esteem Self- actualization

21. July 5 2007 Figure 2.4 Need Mix When Social Needs Have the Highest Strength Self-actualization Esteem Social Safety Physiological Need Strength

22. July 5 2007 Figure 2.5 Need Mix When Esteem and Self- Actualization Needs Have the Highest Strength Physiological Safety Social Esteem Self-actualization Need Strength

23. July 5 2007 Quiz #1 Questions Define the term intrinsic motivation. Define the term extrinsic motivation. List the 3 “C”s of motivation. Describe in your own words the three common ways to influence motivation. Describe the Theory X manager. Describe the Theory Y manager. Maslow’s hierarchy.

24. July 5 2007 Quiz #1 Questions List Maslow’s hierarchy of Needs from bottom to top. Describe each of the five steps in creating entreprenurial thinkers. What does the phrase “help your employees stretch” mean? What does the term “cross functional traning” mean?

25. July 5 2007 Quiz #1 Questions Describe the Pygmalion Effect. Describe two ways you could inspire others to a higher level of performance.

26. July 5 2007 Quiz #1 Questions Define intrinsic motivation Define extrinsic motivation Three common ways to influence motivation Theory X manager Theory Y manager Maslow’s hierarchy Cross functional training Three benefits – praising Three questions – systems Define consensus Five ways to show caring

27. July 5 2007 Chapter 2 Preparing Your Content

28. July 5 2007 Preparing Your Content Use for brain dump (a.k.a. brain storm) Before you start your research –Define gain for audience –What do they already know? –What is objective?

29. July 5 2007 Preparing Your Content Brain dump is research platform Brain dump example

30. July 5 2007 Preparing Your Content Brain dump is research platform Brain dump example Train on new procedure Learn materials to be delivered to team Determine top questions/concerns Discuss job scope change New procedure implications –Additional outside training? –Manpower changes?

31. July 5 2007 Preparing Your Content Start research Information sources –Within company –Take some time to collect InformationSourceTime Information about company shortcomings Newspaper archives Web Jane (former employee) Other former employees? Report to shareholders One hour Half hour? One hour? ??? Two hours How we can get help Ted (marketing)One day Attendee listExecutive assistants15 minutes Cost comparison of us v. competition Pat (accounting)One day A Plan!

32. July 5 2007 Preparing Your Content Managing your information Different types of information –Background understanding –Other include Need to KnowNice to Know Need to upgrade softwareCompany founded in 1993 HR currently runs softwareDoubled profit from last year Need to jump from version 6.0 to 8.0 Prefer outsource

33. July 5 2007 Preparing Your Content Managing your information Image you are audience –What do you want to know? –How do you feel about context? –Presentation met expectations? –What questions? –What concerns?

34. July 5 2007 Preparing Your Content Keep audience in mind Helps separate need to know from nice to know –Example Does senior management team want detail? What about engineers?

35. July 5 2007 Preparing Your Content Researching Known Topic Know audience Be concise –“The forgotten art of writing is knowing what to leave out”

36. July 5 2007 Preparing Your Content Researching Unknown Topic Must become expert Concerns –Where to get information –Technical information cannot comprehend Interviews –Who, what, where, when and how Invite guest

37. July 5 2007 Preparing Your Content Converting Research into an Outline Determine style –Chronological –Narrative –Problem/solution –Cause/effect –Topical –Journalistic questions –Spatial

38. July 5 2007 Preparing Your Content Converting Research into an Outline Format not important Sample Outline Introduction 1.Product 2.Market situation Possible strategies 1.TV ads. 2.Radio ads. 3.Newspaper ads. 4.Direct mail 5.Web 6.Combo platter Recent campaigns and results 1.Our company 2.The competition Analysis of each strategy 1.Cost 2.Effectiveness 3.Disadvantages Conclusion and recommendations

39. July 5 2007 Preparing Your Content Group Raw Data Cluster Examples –All company data –Client information –Product information Then arrange in outline format

40. July 5 2007 Preparing Your Content What is WIIFM? What does this shape suggest? Hint: Relates to vacation

41. July 5 2007 Preparing Your Content Write Your Script Can be loose Start with slide information Add analogies Use transition statements

42. July 5 2007 Preparing Your Content Manager’s Checklist for Chapter 2 Research questions –What will audience gain, what already know, what is presentation objective? Need to know vs. nice to know Determine outline style Cluster information Strong opening – leave impression

43. July 5 2007 Chapter 3 Converting Content to a Slide Presentation

44. July 5 2007 Converting Content to a Slide Presentation From Outline to Bullets One concept per slide Key words and phrases 8 x 8 rule Consistent bullet points Proper capitalization

45. July 5 2007 Converting Content to a Slide Presentation Use one concept per slide

46. July 5 2007 FY08 Situation Analysis Honda Service Capacity Product Related Factors Quality Improving Initial quality (IQS) Five years of ownership (VDS) Maintenance Requirements Changing Fewer operations per service Longer intervals Product Factors Affect on Demand Affect on Warranty Volume Time per repair order trend is declining Increasing new car sales drives increasing warranty potential Honda & Acura Warranty Claim Volume Service Occasion Trend and Forecast In combination, these two factors result in increased stall demand VDS Quality Trend VDI PPHU Source: J.D. Power VDS IQS Quality Trend IQS2 PPHU ConsumerAHM/Honda Dealers Warranty & IT Trends and Forecasts Overview Young owners demand convenience, speed, quality to remain loyal Increase demand for real time information (e.g., product information, weather, stock quotes, traffic, e-commerce) Increase in Location-Based/Global Positioning Services and information Telematics systems Wireless Data Services Messaging Demand and accept new technology (e.g., in-store web access) Voice communications will become free within data networks Increase in VoIP (Voice-Over Internet Protocol) and Wi-Fi networks Wires will disappear from the networked home All-in-one cell phones (cameras, web access, IM, e-mail, video, music, etc) Vlog (video weblog) – have latest installments auto delivered to desktops/cell On-demand video Demand for customer specified communication channel (email, voice mail, IM, etc. Accelerating rate of change in the market Consumer preferences relate to personal interests; desire for more 1:1 service and more personalization Continue to have the highest expectations; image conscience Real-time information sharing (DMS/iN integration) In 2007, U.S. broadband subscribers will increase 29.6% over 2006 totaling 70 million broadband users equaling 58% U.S. household penetration and 74% of total home internet connections. Increased interest in VoIP (Voice-Over Internet Protocol) equipment 1 in 4 broadband households in 2007 will subscribe to a VoIP service Green technologies – improve quality of life w/o harming the environment. Increased Honda/Acura new vehicle sales Higher customer expectations Increasing complexity in diagnostics/repair Continued shortage of qualified “new hire” dealer technicians Improve LOL by producing continuous revenue sources for tech-related products (Extensibility, Flexible, Industry standards) RFID - hot synchronization with auto repair/service networks Increase customized real-time reporting for DPSMs Increase spending on secure content delivery services Increase emphasis of real-time warranty claim validations Increase real-time information sharing between AHM/Dealers AHM still responsible for America’s activities Warranty at retail reimbursement legislation and dealer activity increasing Implementation and maintenance of electronic information distribution (ISIS, intranet, IN, interactive CBT) Continued focus on Telematics concepts Customer relations contacts more complicated: -Technological complexity -Increased consumer awareness -More convenient customer contact -More restrictive state Lemon Law definition Increase in buybacks/tradeouts as Honda sales increase Greater emphasis on metro-markets TREAD Act SOX Act (Sarbanes-Oxley) Vehicles Sold by Model Year – as of 1/11/07 Trends Forecasts Source: Infotech Trends, Red Herring, MercuryNews, eMarketer, GigaOM *Methodology changed from 4MY to 3MY; 1999MY data n/a. Warranty Claim Volume Improving Trend Non-Discretionary/Goodwill UIO Forecast SWOT Strengths: High and diverse automotive work experience and expertise which vary by group and individuals Cohesive Cost Control, Claims Processing, and Information Technology work groups Well established business channel and procedures Supportive upper management Interdivisional Field IT support Opportunities: New AHM Warranty System (AHM NWS) DMS/iN Integration New Technology -Data integration/data feeds -iN, On-line reports -Intranet Portal -Customer contact points/methods -Computer/on-line training CRMS/Warranty Integration Real-time reporting/information sharing Weaknesses: Underdeveloped associate resources Skills Lack of documentation/policy/procedure Low level of cross training Tribal knowledge Knowledge database not easily accessible Differing and low knowledge of available technology No central database No real time reporting/communication Slow data access Field wants/needs not clearly identified and vary from zone to zone/division Threats: Varying level of knowledge in the field Increase in volume (calls, contacts, claims) Limited budgets (Operational & Goodwill) Increased emphasis on cost reduction at factory Increased factory support requests Warranty at Retail AHM/dealer employee turnover Speed/volume of information Competition is focused on Honda as the benchmark Rapid technology changes Increasing warranty coverage Strengths/Weaknesses (internal factors), Opportunities/Threats (external factors) Update CY2006 FY08 Situation Analysis SWOT Honda Service Capacity Product Related Factors Quality Improving Initial quality (IQS) Five years of ownership (VDS) Maintenance Requirements Changing Fewer operations per service Longer intervals Product Factors Affect on Demand Affect on Warranty Volume Time per repair order trend is declining Increasing new car sales drives increasing warranty potential Honda & Acura Warranty Claim Volume Service Occasion Trend and Forecast In combination, these two factors result in increased stall demand VDS Quality Trend VDI PPHU Source: J.D. Power VDS IQS Quality Trend IQS2 PPHU ConsumerAHM/Honda Dealers Warranty & IT Trends and Forecasts Overview Strengths: High and diverse automotive work experience and expertise which vary by group and individuals Cohesive Cost Control, Claims Processing, and Information Technology work groups Well established business channel and procedures Supportive upper management Interdivisional Field IT support Opportunities: New AHM Warranty System (AHM NWS) DMS/iN Integration New Technology -Data integration/data feeds -iN, On-line reports -Intranet Portal -Customer contact points/methods -Computer/on-line training CRMS/Warranty Integration Real-time reporting/information sharing Weaknesses: Underdeveloped associate resources Skills Lack of documentation/policy/procedure Low level of cross training Tribal knowledge Knowledge database not easily accessible Differing and low knowledge of available technology No central database No real time reporting/communication Slow data access Field wants/needs not clearly identified and vary from zone to zone/division Threats: Varying level of knowledge in the field Increase in volume (calls, contacts, claims) Limited budgets (Operational & Goodwill) Increased emphasis on cost reduction at factory Increased factory support requests Warranty at Retail AHM/dealer employee turnover Speed/volume of information Competition is focused on Honda as the benchmark Rapid technology changes Increasing warranty coverage Young owners demand convenience, speed, quality to remain loyal Increase demand for real time information (e.g., product information, weather, stock quotes, traffic, e-commerce) Increase in Location-Based/Global Positioning Services and information Telematics systems Wireless Data Services Messaging Demand and accept new technology (e.g., in-store web access) Voice communications will become free within data networks Increase in VoIP (Voice-Over Internet Protocol) and Wi-Fi networks Wires will disappear from the networked home All-in-one cell phones (cameras, web access, IM, e-mail, video, music, etc) Vlog (video weblog) – have latest installments auto delivered to desktops/cell On-demand video Demand for customer specified communication channel (email, voice mail, IM, etc. Accelerating rate of change in the market Consumer preferences relate to personal interests; desire for more 1:1 service and more personalization Continue to have the highest expectations; image conscience Real-time information sharing (DMS/iN integration) In 2007, U.S. broadband subscribers will increase 29.6% over 2006 totaling 70 million broadband users equaling 58% U.S. household penetration and 74% of total home internet connections. Increased interest in VoIP (Voice-Over Internet Protocol) equipment 1 in 4 broadband households in 2007 will subscribe to a VoIP service Green technologies – improve quality of life w/o harming the environment. Increased Honda/Acura new vehicle sales Higher customer expectations Increasing complexity in diagnostics/repair Continued shortage of qualified “new hire” dealer technicians Improve LOL by producing continuous revenue sources for tech-related products (Extensibility, Flexible, Industry standards) RFID - hot synchronization with auto repair/service networks Increase customized real-time reporting for DPSMs Increase spending on secure content delivery services Increase emphasis of real-time warranty claim validations Increase real-time information sharing between AHM/Dealers AHM still responsible for America’s activities Warranty at retail reimbursement legislation and dealer activity increasing Implementation and maintenance of electronic information distribution (ISIS, intranet, IN, interactive CBT) Continued focus on Telematics concepts Customer relations contacts more complicated: -Technological complexity -Increased consumer awareness -More convenient customer contact -More restrictive state Lemon Law definition Increase in buybacks/tradeouts as Honda sales increase Greater emphasis on metro-markets TREAD Act SOX Act (Sarbanes-Oxley) Vehicles Sold by Model Year – as of 1/11/07 Trends Forecasts Source: Infotech Trends, Red Herring, MercuryNews, eMarketer, GigaOM *Methodology changed from 4MY to 3MY; 1999MY data n/a. Warranty Claim Volume Improving Trend Non-Discretionary/Goodwill UIO Forecast Strengths/Weaknesses (internal factors), Opportunities/Threats (external factors) CY2006 Strengths/Weaknesses (internal factors), Opportunities/Threats (external factors) SWOT Strengths: High and diverse automotive work experience and expertise which vary by group and individuals Cohesive Cost Control, Claims Processing, and Information Technology work groups Well established business channel and procedures Supportive upper management Interdivisional Field IT support Opportunities: New AHM Warranty System (AHM NWS) DMS/iN Integration New Technology -Data integration/data feeds -iN, On-line reports -Intranet Portal -Customer contact points/methods -Computer/on-line training CRMS/Warranty Integration Real-time reporting/information sharing Weaknesses: Underdeveloped associate resources Skills Lack of documentation/policy/procedure Low level of cross training Tribal knowledge Knowledge database not easily accessible Differing and low knowledge of available technology No central database No real time reporting/communication Slow data access Field wants/needs not clearly identified and vary from zone to zone/division Threats: Varying level of knowledge in the field Increase in volume (calls, contacts, claims) Limited budgets (Operational & Goodwill) Increased emphasis on cost reduction at factory Increased factory support requests Warranty at Retail AHM/dealer employee turnover Speed/volume of information Competition is focused on Honda as the benchmark Rapid technology changes Increasing warranty coverage

47. July 5 2007 Converting Content to a Slide Presentation Use Key words and Phrases Engage audience Be concise Use action terms Delete non-impact words Don’t use intensifying adverbs

48. July 5 2007 Converting Content to a Slide Presentation 8 by 8 Rule Don’t overwhelm audience Eight text lines Eight words per line Can be flexible

49. July 5 2007 Converting Content to a Slide Presentation Consistent Bullet Structure Start with noun or verb Same tense Created several outlines Review of the topic The theme will be sold Create several outlines Review topic Sell the theme

50. July 5 2007 Converting Content to a Slide Presentation Proper Capitalization All caps take longer to read Treat each bullet as sentence OK to use all caps. for titles

51. July 5 2007 Converting Content to a Slide Presentation Determine Number of Slides Start backward –How much time One to two slides per minute Consider audience Consider your speaking style

52. July 5 2007 Converting Content to a Slide Presentation Create Proper Titles Main point of slide Use action verbs Consider audience Use “hook phrase” when appropriate

53. July 5 2007 Converting Content to a Slide Presentation Ensure Knowledge Transfer Three styles of learning Use appropriate format

54. July 5 2007

55. Converting Content to a Slide Presentation Agenda and Recap Slides Tell them what you’re going to tell them Tell them Tell them what you told them

56. July 5 2007 Converting Content to a Slide Presentation Transition Using Title Slides

57. July 5 2007 Converting Content to a Slide Presentation Blank Slides Breaks or lunch Breakouts Focus on presenter

58. July 5 2007 Converting Content to a Slide Presentation Review and Reformat Can you replace bullets with graphs? Change layout every three to five slides Add imagery or charts when appropriate

59. July 5 2007 Converting Content to a Slide Presentation Adding Quotes Short, to the point Use ellipses (…) Talk to the details

60. July 5 2007 Converting Content to a Slide Presentation Using Questions Why use questions? –Increase impact –Adds audience participation

61. July 5 2007 Converting Content to a Slide Presentation Using Graphics “A picture is worth …”

62. July 5 2007 Converting Content to a Slide Presentation Handouts 10% retention rate Do not use presentation copies Thumbnails OK Use Notes Page option

63. July 5 2007 Converting Content to a Slide Presentation Chapter Review One concept per slide 8 x 8 rule Use only key words and phrases Correct structure Proper capitalization Compelling titles Agenda and recap slides Proper handouts

64. July 5 2007 Chapter 4 Three Keys to a Great Presentation

65. July 5 2007 Three Keys to a Great Presentation Key 1 – Layout Framework for presentation Consider using PowerPoint masters

66. July 5 2007 Key 1 – Layout Title Master Copy elements for every slide Three Keys to a Great Presentation

67. July 5 2007 Key 1 – Layout Guides –View Grids and Guides –Click and hold to move –Ctrl-left click to make more Three Keys to a Great Presentation

68. July 5 2007 Key 2 – Consistency Consistent placement –Text and images Consistent fonts –Sans serif not serif –Title 38 point min. –Bulleted text 24 to 32 point Three Keys to a Great Presentation

69. July 5 2007 Key 2 – Consistency Consistent backgrounds –Cover, title, bullet, print and chart Three Keys to a Great Presentation

70. July 5 2007 Key 2 – Consistency Consistent backgrounds –Title slide introduce new sections –Space Three Keys to a Great Presentation

71. July 5 2007 Key 2 – Consistency Consistent backgrounds –Bullet slide least graphics –Use backgrounds Three Keys to a Great Presentation

72. July 5 2007 Key 2 – Consistency Style and treatment of imagery –Clip art –Photos Chart design –CNN – 2D Three Keys to a Great Presentation

73. July 5 2007 Key 3 – Color Messages of Colors –Subliminal messages Blue Calm, creditable, peaceful and trusting Green Restful and refreshing Purple Vital, spiritual, whimsy, humorous and detracting Red Motivating, but represents pain Orange Cheerful, promotes communication Yellow Bright, cheerful, enthusiastic, optimistic and warm Black A clean slate, sophisticated, independent, emphatic and final White Freshness, new, innocent, neutral and pure Three Keys to a Great Presentation

74. July 5 2007 Key 3 – Color Color wheel Can change scheme Three Keys to a Great Presentation

75. July 5 2007 Chapter 4 Manager’s Checklist Create layout –Title and slide master Be consistent Font size and style Be mindful of color choice Three Keys to a Great Presentation

76. July 5 2007 Chapter 5 Basics of Designing High-Impact Presentations

77. July 5 2007 Design for Your Audience Example: Marketing VP –Know tricks –Color –Style based on experience –Design –WIIFM –Address questions with hidden slides –Time allowance High Impact Presentations

78. July 5 2007 Design for Your Image Poor example High Impact Presentations

79. July 5 2007 Design for Your Image Better example High Impact Presentations

80. July 5 2007 Design for Your Objective Example: Recruiting –Tell audience you’re different –Use PowerPoint template Not original –Easy change Format>Background>Fill Effects>Gradient High Impact Presentations

81. July 5 2007 Design for Your Objective Use corporate identity Create backgrounds High Impact Presentations

82. July 5 2007 Chapter 5 Manager’s Checklist “Why am I designing this…” –Audience, image, objective If audience, content they want If image, emphasize positive If objective, design to persuade, train, etc. Use identity to best advantage High Impact Presentations

83. July 5 2007

84. What Makes a Great Presentation? Purpose People Point Place

85. July 5 2007