1. Social Media 101: LinkedIn

2. Agenda Personal Background Social Media Background Why LinkedIn? How do you use LinkedIn, in general? – Profile Setup – What should you do? – What shouldn’t you do? Content Requirement Engagement

3. Personal Background Kevin MacDonald CMA – Business Coach – CMA; Lean Six Sigma Training – Black Belt – Lover of Social Media

4. Social Media Background Kevin MacDonald CMA Twitter since March 2009 – @k_macd11 – @L6SBC – @EdmOKFanBus Facebook since January 2008 – Edmonton Oil Kings Fan Bus LinkedIn since July 2007

5. Social Media History

6. Why LinkedIn? LinkedIn redirects four times as many users to company home pages as Facebook and Twitter LinkedIn generates the highest visitor-to-lead conversion rate, about 2.74 percent, about three times that of Facebook and Twitter Highest Average Income of Users ($83K/yr) Professional ‘Facebook’

7. Profile Setup Have a Profile Picture

8. Profile Setup Have a Profile Picture Use Your Real Name

9. Profile Setup Have a Profile Picture Use Your Real Name Headline

10. Two Different Forms, Depending on Intent – Company & Title

11. Headline Two Different Forms, Depending on Intent – Skill Set

12. Headline Paid Ads

13. Profile Setup Have a Profile Picture Use Your Real Name Headline Web Site

14. Profile Setup Have a Profile Picture Use Your Real Name Headline Web Site Profile Content – Resume vs Functional – Recommendations

15. Recommendation: Found in Two Different Spots Directly with Related Position

16. Recommendation: Found in Two Different Spots All Recommendations Together

17. What To Do? Add Connections

22. What To Do? Add Connections – Third Party Virtual Introduction via Common Connection

24. Default Message – Interesting?

25. Personalized Message

26. What To Do? Add Connections Research Your Network

28. What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups

29. Relevant to: – Your Profession/Industry

30. Join Groups

31. Relevant to: – Your Profession/Industry – Your Customers/Suppliers

32. Join Groups

33. What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content

34. Group Setting: What Doesn’t Fit?

35. What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content

36. What To Do? Add Connections Research Your Network Follow Clients & Prospects Join Groups Share/Develop Industry Relevant Content Consistent & Quality Recommendations

37. What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook

39. What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook Posting without a Photo/Video

40. Lost!

41. What Not To Do? Do More than Sell! Engage and Converse! Don’t Self-Promote but Add Value Don’t Post like Facebook Posting without a Photo Not personalizing your introduction

42. How to Engage with People User Level – 47.6% of users use LinkedIn 0-2 hours per week – 26% use it from 3 to 4 hours a week – 12.2 % use it for 5-6 hours per week (that is nearly 1,400 minutes per month) Use Groups Connect with People in your Network Be Personable

43. Helpful Hints 60% of Posting is Content; 30% Engagement (higher if possible); 10% Call to Action Use Tools – http://hootsuite.com/ http://hootsuite.com/ – LinkedIn Analystics

44. LinkedIn Analytics

52. One-on-One Coaching One hour per seminar purchased Doesn’t expire Coaching Available with Kevin or…. Jim Zittlaw – Social Media Specialist for DESCA – MacEwan University – Bachelor's Degree – Professional Communication

53. Please Remember!

54. Any Additional Questions?

55. Sites to Help You http://who.unfollowed.me/ http://hootsuite.com/ http://analytics.twitter.com/

56. Articles to Read 5 Customer Service Mistakes to Avoid When Using Social Media 5 Customer Service Mistakes to Avoid When Using Social Media How to Build a Social-Media Strategy That Works How to Build a Social-Media Strategy That Works A 9-Step Guide to Creating a Social Media Marketing Plan A 9-Step Guide to Creating a Social Media Marketing Plan How to Setup a Social Media Business Strategy How to Setup a Social Media Business Strategy

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