1. The Dallas Stars & Genesis Women’s Shelter Present: The Holiday Initiative Presentation Created by Group 4 Kevin Cornwell, Julie Nhan, Jordan Baker, Chase Neagle, Hsin-Yu Hsieh

2. What is the Holiday Initiative? The Holiday Initiative is a program created by the Dallas Stars and the Genesis Women’s Shelter to raise awareness and funds for the shelter. The program will consist of: 2 black tie events Raffles at all home games for the 2014-2015 season A toy drive for the children of the women at the shelter. The Dallas Stars will be sponsoring the Holiday Initiative, with all proceeds going directly to the Genesis Women’s Shelter.

3. What is the Genesis Women’s Shelter? The Genesis Women’s Shelter was created in January of 1985 and was sponsored by Shelter Ministries of Dallas. City of Dallas generously provided a seven bedroom site for only $1 a year. The shelter is still at this undisclosed location today. The shelter sees an average of 1000 women for counseling and houses 650 women and children annually

4. Dallas County Family Violence CaseDallas County Total Population 200821,7252,387,963 200919,8592,429,276 201022,9542,386,139 201123,4722,460,277 201212,9382,453,843 National Family Violence CaseNational total Population 20081,404,600304,059,724 20091,471,520307,006,550 20101,306,540309,330,219 20111,354,910311,587,816 20121,259,390313,914,040 Texas Family Violence CaseTexas Total population 2008193,50524,326,974 2009196,71324,782,302 2010193,50525,145,561 2011177,98325,883,999 2012188,99226,059,203

6. Why a Holiday Initiative? The availability of a room can often mean the difference between life and death. In January of 1988, groundbreaking began on a new wing of the undisclosed location. Once opened, it was immediately filled to capacity. In 1993, Genesis expanded three times and even with 10,000 counseling hours already provided, there is still a waitlist of over 200 women. One unmet need of the Shelter is longer term housing for women after they complete the 6 week Shelter program.

7. Dallas Stars Raffle Night Raffle at every home game. Raffle tickets will be one dollar a piece. Toy drive night. Volunteers consist of Stars wives and girlfriends and Stars employees. Winners will be announced at the second intermission. First, second and third place prizes. All proceeds will go to Genesis Women’s Shelter.

8. Dallas Stars Masquerade Saturday November 1 st, 2014. Charity ball to raise money for the Genesis Women’s Shelter. Events include a raffle, toy drive, and silent auction. Donations are also accepted. Will be hosted by the Dallas Stars at the Hilton Anatole.

9. Dallas Stars Casino Night Wednesday January 21 st, 2015 at Park Place Mercedes in Grapevine. The 16 th annual casino night to be hosted by the Stars. All proceeds will go to the Genesis Women’s Shelter. Events will include Vegas style gambling, raffle, and as always, donations are welcome.

10. 2014-2015 Holiday Initaitive Budget Breakdown EventExpense BreakdownExpenseRevenuesTotal Profit Raffle --- Raffle Tickets641,445 @ $433.00 per 30,000--- 641,445/30,000=21.38 or 22 rolls--- 22 x $433.00 = $9526.00$9,526.00-- Raffle WorkersVolunteers / Wives & Grilfriends$0.00-- PrizesDonated by the Dallas Stars$0.00-- Total Cost for Raffle$9,526.00-- Raffle Ticket SalesTickets are $1.00 each.--- Average Attendance per game is 15,645--- $1.00 x 15,645* = Revenue per Game-$15,642.00- * Not everyone will buy a raffle ticket, but some will buy several, which will make up for the ones who don’t buy any. --- $15,642 x 41 (number of home games)-$641,445.00- Total Revenue for Raffle $631,919.00

11. Masquerade Ball HotelThe Hilton Anatole$7,500.00 InvitationsCost of printing and postage$1,500.00 Raffle TicketsWe will use the remaining tickets from the home games$0.00 Total Cost for Masquerade Ball$9,000.00 Ball Ticket SalesRevenues from the sale of the tickets There will only be 700 tickets available 700 x $600 per ticket. $420,000.00 Total Revenue for Masquerade Ball $411,000.00 Casino Night VenuePark Place Dealership in Grapevine$0.00 InvitationsCost of printing and postage$1,500.00 Raffle TicketsWe will use the remaining tickets from the home games$0.00 Total Cost for Casino Night$1,500.00 Casino Ticket Sales Revenues from the sale of the tickets. There will be only 650 tickets available. 650 x $300 per ticket. -$195,000.00 Casino Night Donations Estimated at $265,000. This is an estimate based on previous years donations. $265,000.00 Total Revenue for Casino Night $458,500.00 Total Cost for Holiday Initiative$20,026.00 Total Revenue for Holiday Initiative $1,501,419.00

12. Our Success With such a large return for a small investment, and the continued generosity of the Dallas Stars, the 2014-2015 Holiday Initiative will be one of the most successful charity drives in the history of the Dallas Stars. We are asking the Chamber of Commerce for an investment of $10,000.00 USD. With this investment, the Dallas Stars will be able to move forward with the Holiday Initiative, and set in motion a program to help those going through a rough time.