Presentation on theme: "WITH // JIM BLYTHE MARKETING IN NOT-FOR- PROFIT ORGANISATIONS."— Presentation transcript:
WITH // JIM BLYTHE MARKETING IN NOT-FOR- PROFIT ORGANISATIONS
CHARITY TO LINK LONELY OLD PEOPLE WITH YOUNG VOLUNTEER VISITORS
What are we doing? We want to create companionships between young and old people. What is the price for it? The volunteers spend time and love, donors give money. Where are we working? The volunteers visit the older people at their homes or in a cafe or restaurant. They can also meet at public places or take place in the cultural life.
Who are our stakeholders? close far volunteerssociety at large old peopleneighbours familiesdoctors donorslocal authority
Our PR - campaign Sponsorship: the relatives of the seniors in our programme regional companies
Place of ads: Ads at :internet TV the cover of the Lesezirkel serviettes at canteens At exhibitions In schools, offices, hospitals, retirement homes, churches, … With posters and flyers