1. April 4-6 2007 Washington DC Admit One: Online Event Registration Tools & Tips Best practices for managing ticketing and registration online April 6, 2007 Moderated by Norman Reiss

2. Norman Reiss Online Event Registration Tools & Tips Agenda Introduction Mark Becker, Director of Information Technology, Event 360 Cary McQueen Morrow, Executive Director, Center for Arts Management & Technology, Carnegie Mellon Eric Leland, Director, Leland Design Questions

3. Norman Reiss Online Event Registration Tools & Tips Event Types Pledge-based events – registrants attend event and ask others to support their participation Non pledge based events – registrants attend event but don’t do additional fundraising Third party events – not managed by your organization

4. Norman Reiss Online Event Registration Tools & Tips Why Online Registration? Online donors make larger gifts than than offline donors Online registrants more likely to ask others to contribute Advance notice of event attendees Opportunity to build email address list People expect it

5. Norman Reiss Online Event Registration Tools & Tips Online Registration Tips Setup online registration well in advance Keep form simple - make it easy to sign up Coordinate online & offline marketing efforts Advertise online registration link prominently, e.g. add to your email signature Personalize registration confirmation Prepare email blast calendar

6. Norman Reiss Online Event Registration Tools & Tips Maximize Fundraising Results Ask past participants to sign up again Encourage more participants to fundraise (even if they don’t think people will respond) Offer prizes and incentives for fundraising Provide sponsorship opportunities Appreciate your top fundraisers

7. Norman Reiss Online Event Registration Tools & Tips Support Third Party Events Make online event registration tools available for anyone who wants to support your organization But make it clear that the event is third party Registration forms doesn’t always have to relate to an ‘event’