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Conversion Purchase Email address Email address and name Donation Name and telephone.

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Presentation on theme: "Conversion Purchase Email address Email address and name Donation Name and telephone."— Presentation transcript:

1 Conversion Purchase Email address Email address and name Donation Name and telephone

2 Conversion as 7 Ways to Donate Online Merchandise Sales Auctions Lotteries Membership & Renewal Event Registration Direct Donation Large Gift Donation

3 The Backend of Donations (Fundraising Tools on the Internet) Malls - Helping.org –Department Store donations Online Donation Engines Do it Yourself - PayPal, Shopping Cart

4 Why People Convert ? Trust –Branding –Navigation –Assurance –Expectations –Technology –Seals of Approval –Results

5 Why People Convert –Branding

6 Why People Convert Navigation

7 Why People Convert Expectations Set & Met

8 Why People Dont Convert –Technology

9 Why People Dont Convert –Technology -- speed

10 Why People Convert –Results -- Assurance

11 Why People Convert - Convenience

12 Why Do People Convert? 6 reasons Because they trust you Because theyre asked Because theyve done it before Because the need is compelling Because they have an invested relationship Because you offer more than a donation opportunity.

13 (#6) A Compelling Reason Make a difference

14 The End


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