1. Longitudinal perspective of EU elections in Finland Presentation to the conference “Campaigning for Europe 2009” Landau, 7-9 October 2009 Prof. Dr. Tom Moring (University of Helsinki), Doc. Dr. Juri Mykkänen (University of Helsinki)

2. The share of votes of the three biggest parties in Finland 1983-2009 (Mean: 66,3 %) and the election turnout Vaali3 big (%)Turnout. Parl 8366,481 Local 8467,974 Parl 8764,876,4 Local 8869,270,5 Parl 9166,272,1 Local 9265,470,9 Parl 9566,171,8 Local 9667,961,3 EU 9666,160 Parl 9966,368,3 EU 9964,531,4 EK 0367,869,7 EU 0468,341,1 Local 0468,758,6 Parl 0766,867,9 Local 0864,761,2 EU 0959,740,3

3. Trends: Three big and election turnout 1983- 2009

4. The development of campaign budgets 2004-09 (Source: Personal interviews with campaign managers 2004 and 2009) 2004NCPCPSDPGLLASPPTot% Total 4006005502801903502 370100 TV-advertising 00200000 8,5 Newspaper advertising 35020050?5624590138 2009 NCPCP*SDP**GLLASPPTot% Total 800700 2703404503 260100 TV-advertising 15020013000048015 Newspaper advertising 36030015023251501 00831 Internet 14008002302437 *Estimate 500-700 **Estimate 650-700 Total campaign costs increased 38 % in nominal value between 2004-2009 The inflation-adjusted increase was 28 %

5. Most important information sources1992-2009 (18 – 34 –years old) ”To what extent do you estimate that your voting decision was informed through the following medium?”, Very much + quite much on a four-graded scale

6. Information sources in the 2009 campaign (Voters, average on a four-graded scale, 4 = very much)