1. Higher Education: Solutions for America 1 The Higher Education Solutions Initiative A national campaign to reframe public dialogue about higher education

2. Higher Education: Solutions for America 2 Public Policy Finance Institutional Behavior Public Opinion

3. Higher Education: Solutions for America 3 Listening to the Public: Criteria for public support Public need What warrants support? Is there a way to Get involved? Personal relevance New Era Politics Accessible/ Actionable Why do I care? Accountability and Performance?

4. Higher Education: Solutions for America 4 To justify public support, four conditions must be met… A clear need for all of society A personal connection (what’s in it for me?) “New era politics:” Public return on the investment; transparent accountability Accessible/actionable: People need to be able to “do something” to get involved

5. Higher Education: Solutions for America 5 Public skepticism for higher education on all four dimensions Public need Not as pressing as Other issues Personal relevance New Era Politics Accessible/ Actionable Public questions- Esp. tuition/value This isn’t about me..yet There’s no way to Get involved

6. Higher Education: Solutions for America 6 Solutions for America Expanding the conversation … FROM An individual responsibility For the privileged few Not accountable Politically correct Expensive Expendable TO A public investment Benefits all of society Publicly responsive Intellectually open Affordable An investment in the future

7. Higher Education: Solutions for America 7 How can SHEEOs help Help us keep this on message: public purposes, serving the future, improving performance Work with institutions to engage campaign at state level - Data about state-level performance Audience analysis