1. Sony E-Reader Nicole Coumou, Kara Mcdonald, Taylor Kucera, Cassandra Pastore, Pavel Lubov “Sony is a leading manufacturer of audio, video, communications and information technology products for the consumer and professional markets. Its motion picture, television, computer entertainment, music and online businesses make Sony one of the most comprehensive entertainment companies in the world.”

2. Four Strategic Priorities Consistent profitability in our core hardware business. Innovative hardware, software and services. New customers and geographies. Environmentally conscious products and processes. Our target is to reach a 40% market share within the e-reader industry.

3. The Opportunities & Risks Sony Corp is already an established brand name.